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Email marketing is like a journey of a thousand steps. But that journey doesn’t end when your email arrives in your subscriber’s inbox. There remains one final – and formidable – challenge: getting your email opened. So how can you...
Your role as an email marketing manager is not as defined as you may think. Yes, you manage all aspects of your company’s email campaigns, but you’re also a bit of a scientist, as well. You may not work in...
The welcome email may be the single most important email you send. Welcome emails are four times more likely to be opened than regular bulk emails and five times more likely to generate click throughs, according to eMarketer. They not...
Email lists comprised of highly targeted prospects and customers deliver higher open and click-through rates and, ultimately, revenue. Therefore, acquiring email addresses for new prospects likely to respond to your email marketing campaigns should be top priority for all email...
As much as marketers would like to ask dozens of questions of visitors to their websites, the reality is that they must minimize the number of fields on forms or else no one will fill them out. If email is...
Before you can effectively implement an email marketing campaign (or any marketing initiative, for that matter), you must create a strategy around it. Without a comprehensive, clear strategy, your campaign will never meet or exceed your goals and objectives. Unfortunately,...
Increasing the number of their email subscribers enables marketers to cast a wider net – and can substantially boost the effectiveness of marketing efforts. Unfortunately, too few email marketers put conscientious effort into welcoming new subscribers, instead sending one measly,...
Last week, Rapleaf joined thousands of internet retailers and ecommerce partners at McCormick Place in Chicago for the 2013 International Retail Conference and Expo. While some people’s highlights from the conference were probably Al Gore’s keynote speech or the great...
If you can’t reach your buyers, your email marketing program has little chance of success. Reaching the inbox, however, has become more difficult as the barriers to deliverability have become more formidable. To succeed, email marketers must adopt more sophisticated...
Whether you’re discussing email list growth or social media fan growth, quality versus quantity is always part of the conversation. At the Email Insider Summit 2013 panel “Converting Consumers Into Subscribers: Acquisition Strategies,” Kelly Briggs, director of corporate communications for...
Like it or not, list churn is part of the email marketing job. In general, those who unsubscribe or “opt-out” from your marketing emails are informing you that your program isn’t what they expected or wanted, or it’s no longer...
In email marketing, few things are as discouraging as high hard bounce rates. The hard bounce rate measures how many messages were undelivered either because the domain name doesn’t exist or the address itself fails to be recognized. A hard...
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