- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
You might not know it, but BuzzFeed had a newsletter problem. The popular website doesn’t just serve up the hottest viral content; it also sends out an engaging email newsletter each week to keep subscribers in the loop. But Buzzfeed’s...
While etailers can make assumptions, it’s difficult to pinpoint exactly why online customers abandon shopping carts. However, as we learned in our last blog, etailers should assume visitors who have abandoned their carts are still interested in making that purchase....
As most email marketers have come to realize, the nature of email marketing is changing, becoming more sophisticated, complex, and quicker in tempo. As Silverpop’s Loren McDonald noted, “Having observed the email marketing industry the last 15 years, I’ve come...
Did you know 67.44 percent of all online shopping carts are abandoned? And that 80 percent of the largest etailers do absolutely nothing about it? It’s a shame because convincing customers to make a purchase is easy once you’ve formed...
The intersection of email and social media has led to the emergence of what is being called the Social Inbox. There is, however, no clear consensus of what constitutes a Social Inbox or how marketers should address it in their...
Marketers have been talking about the importance of Big Data for quite a while now. But ZDNet recently warned the marketing industry may be approaching overuse, calling Big Data the “hype word of the year” and questioning whether it’s still...
There are a host of email marketing dos and don’ts that have been put forth by pundits. However, there also are a good number of marketing practitioners who see conformity to these types of strict rules as restrictive and detrimental...
There’s been much hubbub in marketing circles about Gmail’s new inbox system and the best way to get your emails into the coveted Primary tab. And yet, a few calmer heads are realizing these changes are actually a blessing-they’re presenting...
Many marketing professionals constantly challenge the value of email marketing, insisting newer digital marketing tactics-such as blogging and social media-have replaced it entirely. While this may be a widely held view, it by no means reflects the reality of the...
Integrated multichannel marketing campaigns yield better results than campaigns conducted via individual channels. Within multichannel marketing campaigns, email plays a central role as a communications channel and in binding channels together, and its uses are limited only by the imagination...
Email marketers are always on the lookout for fresh ways to grow their email lists. To grow lists quickly, many marketers rely on customer incentives, to the tune of $5 billion each year. There’s no doubt that incentives can be...
Remember the adage, “If something seems too good to be true, it probably is”? This is certainly the case with buying an email list. Sure, it’s tempting; especially since purchasing a list is much quicker and easier than organically growing...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality