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Marketers have been talking about the importance of Big Data for quite a while now. But ZDNet recently warned the marketing industry may be approaching overuse, calling Big Data the “hype word of the year” and questioning whether it’s still...
There are a host of email marketing dos and don’ts that have been put forth by pundits. However, there also are a good number of marketing practitioners who see conformity to these types of strict rules as restrictive and detrimental...
There’s been much hubbub in marketing circles about Gmail’s new inbox system and the best way to get your emails into the coveted Primary tab. And yet, a few calmer heads are realizing these changes are actually a blessing-they’re presenting...
Many marketing professionals constantly challenge the value of email marketing, insisting newer digital marketing tactics-such as blogging and social media-have replaced it entirely. While this may be a widely held view, it by no means reflects the reality of the...
Integrated multichannel marketing campaigns yield better results than campaigns conducted via individual channels. Within multichannel marketing campaigns, email plays a central role as a communications channel and in binding channels together, and its uses are limited only by the imagination...
Email marketers are always on the lookout for fresh ways to grow their email lists. To grow lists quickly, many marketers rely on customer incentives, to the tune of $5 billion each year. There’s no doubt that incentives can be...
Remember the adage, “If something seems too good to be true, it probably is”? This is certainly the case with buying an email list. Sure, it’s tempting; especially since purchasing a list is much quicker and easier than organically growing...
Today’s e-commerce is bigger than ever; do you have a handle on your growing email list? Almost every online business requires robust email campaigns for sustained business, but lists can easily get bogged down with typos and fraudulent data. Left...
Gmail’s Inbox changes have email marketers scurrying to find the most effective strategies to curtail losses in readership and maintain the best possible open rates. Pundits, meanwhile, are offering a gamut of approaches as they wrestle with the ramifications of...
Email campaigns are key to any digital marketing strategy. They allow you to directly connect with consumers and, if done right, email marketing campaigns can lead to a high ROI. Since consumers are inundated with emails, it’s important to make...
Does your email newsletter generate results for your organization? Or is it a tired, dead-end effort you continue to send simply because it’s what you’ve always done? Email newsletters can be powerful tools, delivering lead generation, customer engagement and more,...
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