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While generating revenues is the goal of most email marketers, some are more skillful at monetizing their efforts than others. Surveys show the average return on email marketing is about $44 for every dollar spent. However, as Chad White notes,...
Winning business requires gaining prospects’ attention and giving them a compelling reason to engage with your company. This is difficult when your content is bland and unoriginal, which is why so many experts advise you to make your content unique....
It’s fairly impossible to read about modern email marketing without encountering the term “new buyer’s journey.” Hugh Macfarlane is credited with coining the term “buyer’s journey” in his book “The Leaky Funnel,” published in 2003. As the title implies, the...
A subject line is the first (and sometimes only) part of your email subscribers see in their inboxes, which is why crafting them is one of the most important steps in putting together an email marketing campaign. The power of...
Email marketing is undergoing a radical transformation, as evidenced by the host of experts offering advice on how to deal with the profound changes taking place. As pundits try to wrap their minds around email marketing’s new directions, they are...
We all want to avoid making mistakes with our email marketing. But the best way to do the right thing is to start with the right strategy. Here are six of our top tips to help you manage your email...
In email marketing, trends and buzzwords come and go. Topping the chart today is “engagement.” This trend is so big, says Marketo, it should replace the term email marketing. “It’s time to move beyond the term email marketing,” says Marketo....
You might not know it, but BuzzFeed had a newsletter problem. The popular website doesn’t just serve up the hottest viral content; it also sends out an engaging email newsletter each week to keep subscribers in the loop. But Buzzfeed’s...
While etailers can make assumptions, it’s difficult to pinpoint exactly why online customers abandon shopping carts. However, as we learned in our last blog, etailers should assume visitors who have abandoned their carts are still interested in making that purchase....
As most email marketers have come to realize, the nature of email marketing is changing, becoming more sophisticated, complex, and quicker in tempo. As Silverpop’s Loren McDonald noted, “Having observed the email marketing industry the last 15 years, I’ve come...
Did you know 67.44 percent of all online shopping carts are abandoned? And that 80 percent of the largest etailers do absolutely nothing about it? It’s a shame because convincing customers to make a purchase is easy once you’ve formed...
The intersection of email and social media has led to the emergence of what is being called the Social Inbox. There is, however, no clear consensus of what constitutes a Social Inbox or how marketers should address it in their...
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