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AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.
AtData releases a robust machine-learning-based Engagement Score to identify the most engaged email addresses into its flagship SafeToSend email and verification hygiene solution.
The ultimate goal of any marketing program regardless of industry is to successfully generate, nurture, and convert leads to help grow pipeline and improve the bottom line. This year’s LeadsCon Las Vegas brought together business leaders in lead generation and...
Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails....
As you put your 2023 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
So, how’s your holiday email-marketing program faring? You’re probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might...
Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...
Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should...
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