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Once the gold standard for measuring email campaign success, the reliability of email open rates is now being called into question due to evolving technology and tightening privacy standards.
In today's digital age, email marketing continues to reign as an effective channels for reaching and engaging audiences. However, success lies not just in crafting compelling messages but also in ensuring they reach their intended inboxes.
Email validation is a critical process that ensures the emails you collect are accurate, active, and owned by the individuals who provided them. Understanding and implementing enhances deliverability and engagement rates.
Despite Gmail's AI blocking over 99.9% of spam, phishing, and malware — about 15 billion emails daily — Google believes it's still insufficient, leading to the introduction of new requirements for bulk email senders.
Watch our webinar to learn about the dynamic landscape of email marketing and how poor data quality and campaign maintenance remain primary culprits behind deliverability issues.
AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.
AtData releases a robust machine-learning-based Engagement Score to identify the most engaged email addresses into its flagship SafeToSend email and verification hygiene solution.
The ultimate goal of any marketing program regardless of industry is to successfully generate, nurture, and convert leads to help grow pipeline and improve the bottom line. This year’s LeadsCon Las Vegas brought together business leaders in lead generation and...
Valentine’s Day is right around the corner and with consumers projected to spend over $25 billion (what!?) on flowers, candy, cards, jewelry and other specialty gifts, marketers are making sure that your inbox is heating up with their promotional emails....
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