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Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
As an email marketer, you’re responsible for keeping up with a lot of information. From spying new trends to obtaining, analyzing and applying customer data, there’s a lot on your plate. When we’re this busy, it’s easy to fall into...
In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a...
Email is the strongest owned marketing channel a business can leverage. It’s the preferred contact method for many customers and, given the ever-growing popularity of mobile, most of us are only an arm’s length from our inboxes at any given...
What do you want to get out of your email marketing efforts? Leads? Purchases? Loyal customers? No matter what your objective, you first need to get subscribers to click. Of course, that’s easier said than done. For as long as...
For anyone losing sleep over worries about the future of email, two new reports should put you at ease. According to one a report by the American Press Institute, email is the most common digital activity for adults between the...
In the world of email marketing, trends are always changing and the industry is ever-evolving. As marketers, we’re constantly driven to keep up with the latest developments. Sometimes, though, it’s good to take a moment to remember the basics. Today,...
Tracy Vides is a digital marketing strategist who helps small businesses carry out content, email and social campaigns online. Tracy is also a prolific blogger – her posts are regularly featured on Tech Cocktail, Online Marketing Institute and Business 2...
We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed...
At first you thought it was a random lull. But you can’t ignore the problem any longer: Your engagement rate is dropping and you’re not sure what to do. First, breathe. You’re not alone. With engagement-based filtering making it harder...
This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...
So far, 2015 has been a year of change and innovation in the email marketing world. From real-time data to sticky data, advancements in personalization and customization and, of course, adaptive content, our industry has kept marketers on their toes....
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