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For anyone losing sleep over worries about the future of email, two new reports should put you at ease. According to one a report by the American Press Institute, email is the most common digital activity for adults between the...
In the world of email marketing, trends are always changing and the industry is ever-evolving. As marketers, we’re constantly driven to keep up with the latest developments. Sometimes, though, it’s good to take a moment to remember the basics. Today,...
Tracy Vides is a digital marketing strategist who helps small businesses carry out content, email and social campaigns online. Tracy is also a prolific blogger – her posts are regularly featured on Tech Cocktail, Online Marketing Institute and Business 2...
We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed...
At first you thought it was a random lull. But you can’t ignore the problem any longer: Your engagement rate is dropping and you’re not sure what to do. First, breathe. You’re not alone. With engagement-based filtering making it harder...
This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...
So far, 2015 has been a year of change and innovation in the email marketing world. From real-time data to sticky data, advancements in personalization and customization and, of course, adaptive content, our industry has kept marketers on their toes....
I don’t need to tell you how busy, distracted and mobile-focused consumers have become. After all, there’s a good chance you’re reading this blog post on your phone between meetings, and it’s only a matter of time before a text...
As a marketer, you know the marketing technology landscape looks a lot like rush hour in Manhattan. To say there are a lot of email technology providers is an understatement. Narrowing down providers to the best of the best is...
As email marketers, we live and die by our metrics. In our world, few email KPIs are scrutinized more than clicks. It’s not just about getting readers to open our emails – it’s about encouraging prospects and customers to click...
It’s lunchtime, and you’re quickly gobbling down a sandwich at your desk between meetings. Taking advantage of the few precious moments between obligations, you start browsing online for a sleeping bag for your upcoming camping trip and discover a high...
Here at TowerData, we’ve been trumpeting the importance of personalization for years. But the truth is, in today’s competitive landscape, merely adding a customer’s name to the top of a newsletter simply won’t cut it anymore. When we discuss personalization...
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