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In my last post, I described the four basic methods that can be employed by all email marketers to boost revenues. In this post, I’ll focus on the leading-edge methods being adopted by top-tier email marketers to enable them to...
A recent Yesmail survey tellingly titled Data-Rich and Insight-Poor found that almost half of marketers said analyzing and applying data is their biggest data-related challenge. Big Data is a huge trend for email marketers, but it’s not always easy to...
While generating revenues is the goal of most email marketers, some are more skillful at monetizing their efforts than others. Surveys show the average return on email marketing is about $44 for every dollar spent. However, as Chad White notes,...
It’s no surprise the Lyris Annual Email Optimizer Report named demographic segmentation the top email marketing practice of 2012. Leveraging the rich data contained within your email database allows you to deliver more targeted messages that increase response rates and...
Winning business requires gaining prospects’ attention and giving them a compelling reason to engage with your company. This is difficult when your content is bland and unoriginal, which is why so many experts advise you to make your content unique....
It’s fairly impossible to read about modern email marketing without encountering the term “new buyer’s journey.” Hugh Macfarlane is credited with coining the term “buyer’s journey” in his book “The Leaky Funnel,” published in 2003. As the title implies, the...
A subject line is the first (and sometimes only) part of your email subscribers see in their inboxes, which is why crafting them is one of the most important steps in putting together an email marketing campaign. The power of...
We all know automation is the key to efficient marketing. But is there more you can do to gain further value from your list? Don’t be afraid to think beyond the obvious; there may be opportunities to automate email workflows...
Oh, the weather outside is frightful but the Email Insider Summit is so delightful! It’s only day three of MediaPost’s email marketing event in Park City, Utah and we’ve already seen a ton of great announcements, panels, and roundtables (not...
At the Email Insider Summit today, TowerData, an EIS sponsor, announced that it has integrated the demographic, purchase and interest data of consumer data aggregator Rapleaf with its email validation service. With the expanded service, marketers can now clean and...
Email marketing is undergoing a radical transformation, as evidenced by the host of experts offering advice on how to deal with the profound changes taking place. As pundits try to wrap their minds around email marketing’s new directions, they are...
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