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We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as the year goes on, we often forget to check back...
Back in 2011, this Bridgestone Tires Super Bowl commercial perfectly captured the dread that comes with hitting “reply all” when you mean to respond only to one person. We’ve all felt the stomach churning panic associated with sending a private...
Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and...
Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email marketing can still pull 95 times better ROI....
By the end of every IRCE, it’s pretty clear what major topic everyone is talking about. In the past, the conference has centered around multi-channel marketing and the rise of social media. This year at #IRCE2014, it was all about...
Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same...
Data quality is one of the main criteria ISPs use to distinguish between a company sending wanted email and a company sending spam. Mail thousands of undeliverable addresses and they’ll think you’re a spammer. Do it several times and you’ll...
From personalized subject lines to custom content videos, emails are getting flashier. After all, marketers are continually looking to improve results with an edge over the competition. There’s always a new tactic, technology or theory that promises to drive more...
What prompts customers to share their personal data with brands? And how can email marketers adapt their data acquisition strategies to encourage their customers to share more? It’s a vexing challenge, particularly in this age where data drives most major...
Big data is a term we’ve come to see in news articles and blogs on a regular basis. So regular in fact, many marketers have come to view big data as this big scary monolith outside of their pay grade....
With Oreo’s Dunk in the Dark Tweet from the Super Bowl two years ago, real-time marketing hit the big leagues, popping up in blogs and newspapers everywhere. However, relatively few marketers have made the leap to leverage real-time data into...
Marketers are often concerned about sending too many emails to subscribers. It’s understandable; email fatigue can become a real problem if the causes aren’t understood and appropriate actions aren’t taken. However, when email marketing is done the right way, marketers...
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