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TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud-Journey Builder for Apps-which helps marketers deliver personalized...
Last week, I along with Katie and Thomas attended and sponsored America’s Customer Festival in Las Vegas. As we attended presentations and spoke with other attendees at our booth, three themes emerged: Excellent customer service drives significant ROI. There was...
Programmers, developers and IT professionals are all well-versed in the world of syntax errors. Often, we see them in the form of a pesky dialog box after inputting a piece of invalid code. Unfortunately, when these little typos take place...
Few businesses are privy to as much consumer data as traditional brick-and-mortar retailers. But knowing more doesn’t always mean knowing what to do with it. We’ve identified three critical business questions big data can answer for retailers, revealing profitable opportunities...
We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the...
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
TowerData unveils new website with free instant match report tool.
Are you right-brained or left-brained? Do you base your marketing on intuition or numbers? Creativity or data? Most marketers would say the former; big data can be a little scary when not relegated to the data scientists. However, the truth...
Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014. At first blush, you might not think Legend would have anything to say to today’s marketers....
If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many...
Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in their email initiatives. So what do they know that you...
If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing for mobile, suggesting that it’s becoming more difficult to turn...
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