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The holiday decor has been boxed up, the New Year’s Eve confetti swept away and, one by one, your team members have returned from their holiday travels. There’s a certain excitement in the air at the beginning of a new...
Imagine if we substituted proven methods for gut instincts. If you were a scientist trying to figure out which hand soap is also the best germ killer, you wouldn’t ask five people to wash their hands with a different soap...
Once customers stop engaging with your messages, it’s easy to pass them off as inactive. In an effort to preserve your sender reputation, you likely pluck these addresses from your lists and leave them to gather dust within your inactive...
As marketers, we’re perpetually working to better understand our audiences. Regardless of the size of your company, a better understanding of your audience leads to meaningful engagement-which leads to greater revenue per customer. However, understanding your customers requires a great...
This week, I flew to beautiful Park City, UT, to attend MediaPost’s Email Insider Summit. It was a fantastic experience filled with rousing discussion, thought-provoking presentations and, of course, a little skiing. On Tuesday, I was fortunate enough to lead...
The first day of MediaPosts’s Email Insider Summit was nothing short of inspirational. Girl Scouts of the USA shared the recent launch of Digital Cookie, an online component of the Girl Scout Cookie program, and how the iconic brand plans...
Just a few years ago, some industry experts were predicting the demise of traditional email marketing in favor of newer channels like social media. Fortunately, we’re delighted to say reports of email marketing’s imminent death are not only greatly exaggerated,...
As we’ve discussed previously, the more active your email list, the greater your email deliverability. However, measuring subscriber activity can pose significant challenges. For example, what if an inactive subscriber is actually an active email user on other lists, but...
If your marketing strategy was a Thanksgiving table, your website would be the turkey. It’s the plat de résistance-the hub from which all customers emerge. But, just as a turkey alone would make for a bland meal, your website thrives...
In our digital world, consumers are met with thousands of messages daily. From remarketing to video pre-roll, banners to sponsored social posts, we’re almost always surrounded by brand communications. With so many messages happening simultaneously, traditional strategies simply aren’t enough...
What is the single best time to interact with your customers? Right after they’ve interacted with you. Triggered email marketing campaigns can generate open rates 30 percent to 50 percent higher than open rates for traditional email campaigns. If you’re...
When it comes to email marketing, it’s not always about you. Sorry to bruise your ego, but it’s the truth. Your email marketing should always be about the needs and interests of your customers. Sometimes, catering to your customers means...
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