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A well-composed, expertly designed and highly targeted email can transform prospects into customers-but it can’t do it alone. To seamlessly guide your subscribers down the sales funnel, you also need a powerful landing page. Unlike your homepage, a landing page...
Another week, another inspiring conference bursting at the seams with big ideas, great minds and fascinating trend predictions. And, of course, another escape to a sunny locale. This week, I traveled to Sin City for the 2015 MarketingSherpa Email Summit....
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an...
Looking to boost performance with your email marketing? The new year offers a new opportunity to start fresh with a solid foundation. However, in order to build your foundation, you first need to do a little clean-up. While the idea...
A few times a decade, a trend emerges that changes the face of marketing. Over the last couple of years, we’ve heard a lot about industry buzz topics like personalization, attribution and multi-channel engagement. As these concepts continue to evolve,...
Last week, Brian and I attended the 2015 Email Evolution Conference in beautiful, sunny Miami. In addition to the brilliant weather, five-star accommodations and a balmy, evening yacht excursion (a nice treat before heading back to a frigid Chicago), we...
Take a few hundred email marketing professionals, add salt water, sunshine and the beautiful Miami InterContinental, and you’ve got yourself one heck of a party. Yesterday marked Day 1 of the 2015 Email Evolution Conference hosted by the Direct Marketing...
It’s no secret targeting your email messages toward your audience increases engagement. By understanding your personas, and crafting your messages around their specific wants and needs, your company can foster trust and grow brand loyalty. But, how do you determine...
As the old cliche goes, you’ll never get a second chance to make a first impression. When it comes to email marketing, a stellar first impression can transform a new prospect into a lifetime customer. Your welcome message is one...
Marketers are obsessed with analytics. We eat, sleep and breathe reports-continuously sniffing out any hint of success or potential failure. We want to know what we’re doing well, and where we could improve to ensure we’re making the most of...
Ah, the customer lifecycle-the guiding light of any email marketing campaign. Without this information, marketers would still be sending outdated, one-size-fits-all messages and enduring excruciatingly low click-through-rates. The truth is, customers have different needs at different stages in the purchasing...
In this digitally driven, highly social age, personalization is an essential component to any email marketing campaign. Because your subscribers encounter thousands of messages online every day, the only way to win their attention is to tailor your content to...
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