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This post was originally published on the Kuno Creative blog by Tracy Vides. We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design,...
Imagine you have a highly engaged customer who opens all of your emails, regularly reviews your inventory and makes frequent purchases. If you could somehow reach more customers like this subscriber, your company would have no problem beating sales goals...
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does...
Customer data is the key to successful personalization. It can transform your marketing strategy, boost subscriber engagement increase ROI and help you better understand the drivers behind customer conversion. In many ways, customer data is the magic elixir guaranteed to...
Regardless of company size and success, smart business owners know the best way to eliminate excess spend is to continually re-evaluate their budget. Because marketing often represents a significant part of company’s budget, it generally faces additional scrutiny. Savvy marketers...
In previous decades, consumers struggled to find reliable, trustworthy local businesses and contractors. Today, however, crowdsourced online reviews keep companies on their toes and ready to please. When it comes to connecting consumers with the reliable products and services they...
Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before. However, there’s a caveat: More marketing...
When your business creates content that’s shareable, it’s amplifies the impression your email marketing is making on potential customers. Think of social media shares as a form of marketing currency, exponentially increasing the value of your content with every transaction....
So, you think you’ve got your email marketing strategy perfectly designed. You’re sending out emails announcing upcoming sales and promotions and triggered, transactional emails covering things like online ordering and shipments. Subscribers love your well-crafted coupons and rewards, and all...
Winter in New York hasn’t been particularly kind this year but, after a couple of trips to the tropical, sandy beaches of Miami, Spring doesn’t feel so far out of reach. Last week, Katie and I took the opportunity to...
Before the New Year, I made a prediction: 2015 is going to be the year hashed email becomes one of the industry’s top buzzwords. We haven’t even reached the end of the first quarter, and my prediction is already holding...
Digital marketers continue to pinpoint email marketing as the most effective online tactic for building awareness, acquisition, retention and conversion. But according to a B2B Marketing Insider Report, 43% of readers of B2B marketing content identified “blatantly self-promotional content” as...
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