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Regardless of company size and success, smart business owners know the best way to eliminate excess spend is to continually re-evaluate their budget. Because marketing often represents a significant part of company’s budget, it generally faces additional scrutiny. Savvy marketers...
In previous decades, consumers struggled to find reliable, trustworthy local businesses and contractors. Today, however, crowdsourced online reviews keep companies on their toes and ready to please. When it comes to connecting consumers with the reliable products and services they...
Brands today are becoming increasingly more innovative. By adopting new, cutting-edge techniques for connecting with their audiences, and experimenting outside conventional marketing channels, companies are exposing their message to more prospects than ever before. However, there’s a caveat: More marketing...
When your business creates content that’s shareable, it’s amplifies the impression your email marketing is making on potential customers. Think of social media shares as a form of marketing currency, exponentially increasing the value of your content with every transaction....
So, you think you’ve got your email marketing strategy perfectly designed. You’re sending out emails announcing upcoming sales and promotions and triggered, transactional emails covering things like online ordering and shipments. Subscribers love your well-crafted coupons and rewards, and all...
Winter in New York hasn’t been particularly kind this year but, after a couple of trips to the tropical, sandy beaches of Miami, Spring doesn’t feel so far out of reach. Last week, Katie and I took the opportunity to...
Before the New Year, I made a prediction: 2015 is going to be the year hashed email becomes one of the industry’s top buzzwords. We haven’t even reached the end of the first quarter, and my prediction is already holding...
Digital marketers continue to pinpoint email marketing as the most effective online tactic for building awareness, acquisition, retention and conversion. But according to a B2B Marketing Insider Report, 43% of readers of B2B marketing content identified “blatantly self-promotional content” as...
A well-composed, expertly designed and highly targeted email can transform prospects into customers-but it can’t do it alone. To seamlessly guide your subscribers down the sales funnel, you also need a powerful landing page. Unlike your homepage, a landing page...
Another week, another inspiring conference bursting at the seams with big ideas, great minds and fascinating trend predictions. And, of course, another escape to a sunny locale. This week, I traveled to Sin City for the 2015 MarketingSherpa Email Summit....
For most industries, the start of a new year means taking time to reflect on previous quarters’ most successful endeavors, areas of opportunity and gain insight into upcoming trends. In the marketing world, though, it also means already becoming an...
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