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Consolidated resources on everything email address intelligence
Email is the strongest owned marketing channel a business can leverage. It’s the preferred contact method for many customers and, given the ever-growing popularity of mobile, most of us are only an arm’s length from our inboxes at any given...
Once upon a time, there was a king named Email and, for several years, it reigned supreme over the digital marketing landscape. People checked email with fervor, valiantly slashing spam and filing important messages – jockeying for the coveted Inbox...
What do you want to get out of your email marketing efforts? Leads? Purchases? Loyal customers? No matter what your objective, you first need to get subscribers to click. Of course, that’s easier said than done. For as long as...
It’s an exciting time to be an email marketer. Innovative technologies and bold new approaches are transforming the way we leverage data to optimize our campaigns and impact our customers. If you’re struggling to keep up with the changes, don’t...
As B2C businesses double down to prepare bigger and better promotions and campaigns for the upcoming holiday season, it’s important to spread the love to loyalty programs, too. After all, loyalty programs have been shown to have an astounding 335%...
Ten years ago, the term “data science” sounded about as relevant to marketing as quantum physics. Today, companies rely on sophisticated data to guide each and every strategy. While large businesses like Amazon and Google can afford more robust, predictive...
Growing databases, soaring click-through-rates and skyrocketing ROI – these are the moments when being an email marketer feels like the greatest job on earth. It’s on those days when you feel you’ve got the Midas touch. Every strategy is gold...
For anyone losing sleep over worries about the future of email, two new reports should put you at ease. According to one a report by the American Press Institute, email is the most common digital activity for adults between the...
This guest post is provided by Vivek Sharma, CEO & Co-Founder of Movable Ink, the contextual experience engine for innovative email marketers. This post was originally published in MediaPost. For today’s email marketer, data has become just as valuable as...
In the world of email marketing, trends are always changing and the industry is ever-evolving. As marketers, we’re constantly driven to keep up with the latest developments. Sometimes, though, it’s good to take a moment to remember the basics. Today,...
Tracy Vides is a digital marketing strategist who helps small businesses carry out content, email and social campaigns online. Tracy is also a prolific blogger – her posts are regularly featured on Tech Cocktail, Online Marketing Institute and Business 2...
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