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As the holiday season hits full-swing, retailers everywhere are preparing to close out their most lucrative quarter of the year. Twinkling lights grace shop windows, in-store displays and online advertisements announce irresistible year-end sales and marketers are firing up their...
As an email marketer, you’re responsible for keeping up with a lot of information. From spying new trends to obtaining, analyzing and applying customer data, there’s a lot on your plate. When we’re this busy, it’s easy to fall into...
Of the many trade shows we attend each year, Ad:Tech is among those we look forward to the most. The spirited atmosphere, candid conversations about hot industry topics and opportunity to connect with some of our favorite clients and partners...
In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a...
Email is the strongest owned marketing channel a business can leverage. It’s the preferred contact method for many customers and, given the ever-growing popularity of mobile, most of us are only an arm’s length from our inboxes at any given...
Once upon a time, there was a king named Email and, for several years, it reigned supreme over the digital marketing landscape. People checked email with fervor, valiantly slashing spam and filing important messages – jockeying for the coveted Inbox...
What do you want to get out of your email marketing efforts? Leads? Purchases? Loyal customers? No matter what your objective, you first need to get subscribers to click. Of course, that’s easier said than done. For as long as...
It’s an exciting time to be an email marketer. Innovative technologies and bold new approaches are transforming the way we leverage data to optimize our campaigns and impact our customers. If you’re struggling to keep up with the changes, don’t...
As B2C businesses double down to prepare bigger and better promotions and campaigns for the upcoming holiday season, it’s important to spread the love to loyalty programs, too. After all, loyalty programs have been shown to have an astounding 335%...
Ten years ago, the term “data science” sounded about as relevant to marketing as quantum physics. Today, companies rely on sophisticated data to guide each and every strategy. While large businesses like Amazon and Google can afford more robust, predictive...
Growing databases, soaring click-through-rates and skyrocketing ROI – these are the moments when being an email marketer feels like the greatest job on earth. It’s on those days when you feel you’ve got the Midas touch. Every strategy is gold...
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