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When it comes to advice on your email marketing strategy, we hear a lot of conflicting rules. Of course, seasoned email marketers know there’s no silver bullet to transform results from zero to hero overnight. The truth is, what works...
Tomorrow evening, we’ll don our party hats for the last event of the holiday season and prepare to ring in a fresh start. For many, today is the last official working day of 2015. And as we reflect on the...
Growing your email list is one of the most important things you can do as a marketer-not just because it offers you the opportunity to communicate directly with your prospects, but because it’s your key to unbelievable amounts of consumer...
As I strolled through the Stein Lodge at the 2015 MediaPost Email Insider Summit last week, I noticed there was something distinctly different about the event than in years past. While the beautiful mountain views, skiing excursions, thoughtful panels and...
Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
When you’ve been in marketing long enough, you begin to relate nearly every life experience back to strategies and principles-it’s practically unavoidable. So, when I talk to a client about building email engagement with new subscribers, I always refer back...
If there’s one word at the top of every marketer’s vocabulary, it’s growth-growth of leads, growth of sales, growth of engagement and, of course, growth of your customer base. The number of contacts in your database is a great tool...
Did you know your subscribers leave a digital fingerprint behind on all their online activities? Even better, did you know you already have everything you need to access this information? Email hashing is the perfect way to connect the dots...
As the holiday season hits full-swing, retailers everywhere are preparing to close out their most lucrative quarter of the year. Twinkling lights grace shop windows, in-store displays and online advertisements announce irresistible year-end sales and marketers are firing up their...
As an email marketer, you’re responsible for keeping up with a lot of information. From spying new trends to obtaining, analyzing and applying customer data, there’s a lot on your plate. When we’re this busy, it’s easy to fall into...
Of the many trade shows we attend each year, Ad:Tech is among those we look forward to the most. The spirited atmosphere, candid conversations about hot industry topics and opportunity to connect with some of our favorite clients and partners...
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