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Consolidated resources on everything email address intelligence
Just because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things...
Over the past few years, we’ve noticed an emerging trend in the marketing world: email marketing professionals no longer are focusing solely on email. As marketing teams break out of their silos, today’s email specialists are expected to take on...
Some myths are harmless. (The tooth fairy, for example.) Then there are myths that can cause your business a lot of turmoil-like misguided advice about email marketing. As we’ve discussed previously, while the Internet is rife with helpful information on...
We all know and fear the spam folder: the sad place where otherwise perfect messaging goes to die. Fail to follow correct email deliverability best practices, and your message is exiled to the land of no-return leads, the final resting...
When it comes to advice on your email marketing strategy, we hear a lot of conflicting rules. Of course, seasoned email marketers know there’s no silver bullet to transform results from zero to hero overnight. The truth is, what works...
Tomorrow evening, we’ll don our party hats for the last event of the holiday season and prepare to ring in a fresh start. For many, today is the last official working day of 2015. And as we reflect on the...
Growing your email list is one of the most important things you can do as a marketer-not just because it offers you the opportunity to communicate directly with your prospects, but because it’s your key to unbelievable amounts of consumer...
As I strolled through the Stein Lodge at the 2015 MediaPost Email Insider Summit last week, I noticed there was something distinctly different about the event than in years past. While the beautiful mountain views, skiing excursions, thoughtful panels and...
Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
When you’ve been in marketing long enough, you begin to relate nearly every life experience back to strategies and principles-it’s practically unavoidable. So, when I talk to a client about building email engagement with new subscribers, I always refer back...
If there’s one word at the top of every marketer’s vocabulary, it’s growth-growth of leads, growth of sales, growth of engagement and, of course, growth of your customer base. The number of contacts in your database is a great tool...
Did you know your subscribers leave a digital fingerprint behind on all their online activities? Even better, did you know you already have everything you need to access this information? Email hashing is the perfect way to connect the dots...
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