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Leveraging Customer Data: GreenRope Webinar Recap

Jan 12, 2017   |   1 min read

Knowledge Center  ❯   Blog


One of my favorite things about working at TowerData is having the opportunity to collaborate with some of the most innovative brands in the country.

I had the privilege last month of being a guest presenter on a webinar hosted by sales and marketing software provider GreenRope.

GreenRope’s content specialist, Alessandra Ceresa, helped me discuss the various categories of data businesses should gather to help improve their audience segmentation and targeting. We also examined some of the best practices for personalization.

Here are a few of the questions we answered during the webinar:

If you couldn’t attend the webinar (or are interested in a refresher), you can watch the recording below.

About GreenRope

Founded in 2001, GreenRope provides easy-to-use sales, marketing and operations software for SMBs. Their solution integrates event management, lead generation, email marketing and more in a powerful platform focused on customer relationship management (CRM).

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