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Today, consumers are buying more online than they are in stores – and for good reason. Thanks to speedy delivery options, consumers can get their products quickly while avoiding the long lines and crowds we often see at stores. That’s...
We’re excited to bring you this infographic from WebsiteBuilder. Scroll down to learn 119 facts about email marketing you may not know.
You’re a loyal customer who loves a brand’s boots, but suddenly, ads for their sleeping bags start popping up. What’s the deal? You’ve only ever bought their boots, and you’re more about the great indoors than the great outdoors. So...
If you happen to be an eCommerce marketer, and we all know you are, then check out all the Black Friday Cyber Monday (#BFCM) content that Shopify has been cranking out. Those Canadians sure are rocking it, eh? Shopify has...
The efforts and money spent behind performing your email campaigns will be justified with the increased number of email open rates and improved number subscribers for your brand. I’m sure many of you will agree to that! A recent research...
As an email marketer – and a consumer – you’ve likely seen some triggered emails in your own personal inbox. These messages are incredibly powerful when used correctly. Think about it: When was the last time you took advantage of...
Personal. Empathetic. Authentic. They’re words to live by, and also the core of HubSpot’s philosophy of creating a delightful customer experience. This theme both inspired us and taught us, from big name speakers (yes, we heard a moving talk with...
There’s no denying promotional emails tend to consume the bulk of an email marketing team’s creative energy. After all, these are the communications most often responsible for driving immediate action and bringing in a healthy ROI. And personalization takes that...
Opening a website only to have a pop-up box greet you is one of the most annoying online experiences. No one likes having to navigate through email sign up pop-ups to get to the information they really want, and if...
If you’ve ever cleaned out a closet, you know the fulfillment and satisfaction that comes with organizing and decluttering a space. Often, you discover items you forgot you had, eliminate junk you no longer need and have a much easier...
In email marketing, it often comes down to semantics. Copy needs to be casual yet informative, and persuasive but not pushy. It needs to be engaging, but also personal and friendly. That’s why our Marketing Operations Specialist, Kirsten Onsgard, wrote...
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