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To say the world changed in 2020 would be an understatement. Countless people lost jobs and loved ones, dealt with work-from-home strain paired with helping their children through distant learning classes, and endured a decrease in social activities, leading to...
We’ll be hosting a series of fireside chats, and we’re kicking things off with a conversation about email database tools, techniques and tips. If you feel comfortable with the basics of email marketing, please join our team for a deeper...
Not everyone fills out that form or completes a purchase on your site, and that means you don’t get to add their contact data to your CRM for future offers or communication. So how do you get these key details...
Key Takeaways Essential for Personalized Marketing: Understanding customer demographics is crucial for creating personalized marketing strategies that resonate with specific audiences, leading to increased engagement and loyalty. Enhances Product and Service Relevance: Analyzing customer demographics enables businesses to tailor their...
Do you read every banner ad you see or every email you receive? Of course not, no one does. As consumers, we’re bombarded with offers everyday. Even marketers, who have a professional interest in them, are going to ignore or...
Paidacquisitioncan help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg,...
This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and...
In this video, we go through the benefits of using Email Validation for your CRM, how to use the service, and how our validation differs from our competitors. Explore options for batch upload and API. Discover our popular ESP and...
TowerData announces new international access points for its Email Activity Metrics service. These API endpoints, located in Germany and Singapore, provide local access to TowerData's Email Activity Metrics customers in the EU and Asia, helping them identify active or fraudulent...
A little personalization goes a long way in marketing campaigns. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience. But does something as simple as adding a first name or location-based content...
Not sure what to look for when evaluating email appending vendors? The potential ROI on email appending is enormous if performed by a capable vendor. But with so many choices and so much at stake, how do you find the...
Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value...
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