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We get it. Running a start-up is a high pressure situation. You only have one shot to get things off the ground. That pressure makes start-ups vulnerable. That’s why we were dismayed but not shocked to hear that some well-known...
Black Friday is just around the corner, and retailers are sending out emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your...
Why do you remember some advertisements clearly but forget thousands of others? It’s not magic employed by successful brands to capture their audience (if only it were that easy). The answer is much simpler: emotional targeting. Emotional marketing offers the...
As businesses are trying to reopen and draw back customers, email should be one of your go-to channels to entice shoppers back into stores. If you’re like many retailers, you’ve already sent out at least one “Woo hoo, we’re reopening!”...
The sender name (also called the “from” name or line) is a key element of your email message, but it doesn’t get nearly as much attention as its inbox companion, the subject line. Getting the sender name right is more...
You’ve seen messages like this before: “Create an account with your email address to continue.” “Would you like to receive information and promotional offers from our company?” “Get a free gift!” “Get 50% off of your first purchase!” As a...
How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up...
With the retirement of Excite’s email operations at the end of August, many were positioned to find themselves without access to their long-held email accounts … or were they? Learn what our data told us about the state of Excite’s...
TowerData, leading provider of comprehensive and accurate email data, hires Diarmuid Thoma, global fraud prevention expert, as VP of Fraud & Data Strategy.
Why do you remember some advertisements with vivid clarity while the thousands of others you encounter on a daily basis are instantly forgotten? It’s not complex science or some sort of voodoo magic employed by successful brands to entrance their...
Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and...
We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious...