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Preventing fraud within your business can be simplified with the right tools, and at AtData, fraud prevention is one of the many reasons clients use our Fraud Prevention solution. To dive into this topic a bit deeper, we spoke with...
Email is an essential tool for converting leads that aren't ready to buy (yet), but marketers face many challenges achieving email success. So how do you overcome these challenges? Our guide has the answers.
An email validation service is a fast and effective way to scrub potentially problematic error-ridden data from your email list. There are dozens of service providers to choose from at all prices, but they won't all give you the results...
It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and...
TowerData and FreshAddress launch a new brand identity, AtData. The unification of two powerhouse email companies establishes the benchmark for first party email data enhancement.
20% to 30% of your email list goes bad each year! If you depend on your email database for marketing, you need to understand the concept of list churn and learn strategies for offsetting it.
Many companies have spent years cultivating large and reliable postal mailing lists, but, once they embrace email marketing, they often find they don’t have corresponding email addresses for most of those buyers. Email append can rapidly boost the size of...
It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about. While some people love the process of choosing a destination, the hotel and other aspects of a getaway, it can also feel...
In the business of turning contacts into customers, more and more direct marketers are opting for experimentation with email campaigns, and for good reason: Some data show email-only campaigns can perform up to 95 times better in terms of ROI...
This year, we encouraged all of our employees to take time from work and get outside to help make a difference. We would like to thank our employees for sharing their Earth Day activities, and thank all those making sustainable...
Religious holidays can be tricky to tie into promotional messaging, especially if the holiday itself has both religious and secular meanings. Take Easter, for example. Unlike in Christmas messaging, retailers generally don’t use the generic term “holidays” to cover Easter,...
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