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Consolidated resources on everything email address intelligence
Like all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing...
Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources;...
While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database...
How focused is your nonprofit on email address quality? If the answer is “not very”, you could be costing your organization a lot in lost opportunities. How? Emailing undeliverable, unengaged, and problematic addresses.
Memorial Day means that the unofficial start of summer is finally here! Most people will probably spent the long weekend grilling and chilling. You’ll also notice the overload of holiday emails in your inbox. Here are three Memorial Day email...
Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a...
Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted...
A notable ecommerce company discovered that it could significantly increase fraud capture in real time by running AtData’s Fraud API as users attempt to create an account within their sales process. Not only did it reduce the volume of fake...
Father’s Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother’s Day, Memorial Day and Graduation and wrapping with July Fourth promotions....
At some point in their career, most email marketers will ask themselves questions about spamtraps. Luckily, we have the answers.
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