Imagine you purchase a gift for your spouse from a retailer. Even though you’ve provided the retailer with a wealth of information-your name, age, gender, geographical location and even the fact that the item was a gift-they begin targeting you with ads for other merchandise similar to the gifted item. Would you feel irritated? Perhaps even annoyed enough to opt ot of future marketing messages?
Your customers would. In fact, they do it all the time.
The data you obtain can help you target customers in a way that delights them enough to share the offer and experience with others-but only if you use the right consumer data in the right ways. And that’s exactly what we’re going to discuss in today’s video on content shareability.