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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Among All Channels, Email Marketing Rules

As a revenue generator, email marketing is the king of marketing channels. Studies consistently show that email marketing is among the top most effective marketing tactics and is the marketing method that yields the best return on investment (ROI). Studies...
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5 Reasons Why It Pays to Deploy Email Validation

Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...
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The Evolution of Email Marketing & Social CRM

Smart email marketers know that leveraging customer data is the key to creating relevant and effective email marketing campaigns. Tying into customer databases allows marketers to segment emails to consumers based on key demographic and preference data. And people are...
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How Email Append Can Accelerate Your Email Marketing

For organizations unaware of the value of email appending, adding missing email addresses to your existing customer records is a fast, easy way to boost sales and reduce costs. On the flip side, sitting on records with gaps and holes...
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Want Better Email Marketing Results? It’s in the Data!

It’s fair to assume that customers opt in to receiving emails from your business because they’re interested in staying in touch and being kept up to date with news, specials, or promotions. However, with inboxes becoming more and more cluttered,...
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TowerData Boosts Its Real-Time Data Services with New API

With e-commerce booming, the demand for real-time data services is a red hot area. Why so hot? With so many valuable leads coming directly to web sites, capturing those leads is imperative and impacts the bottom line. Leads slip away...
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Rapleaf Data in Action-It’s that Simple!

We love showcasing products and use-cases of our data, and here is one that may need your help! Simple Relevance, one of our first-round winners of the Personalization Fund, is looking for companies interested in trying out the future of...
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The A, B & Cs of Email Marketing in 2012

The following is a guest post from Johnathan Conlon, an Email Operations Manager at one of the world’s largest publishing houses in London. As 2011 starts to become a fading memory, I could reflect on a year filled with talk...
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9 Email-Related Companies To Watch In 2012

Based off their Email Marketing Summit, which occurred in early December of 2011, Media Post compiled a great list of Email-Related companies to watch for this upcoming year. While we are thrilled to make the list ourselves, be sure to...
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What Will 2012 Mean for Email Marketers?

Our last post on 2012 email marketing predictions got some marketers thinking about their own predictions. The following is a guest post from Remy Bergsma, who works as a community manager providing the user community of his company’s email marketing...
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List Enhancement: Past, Present, and Future

As the year draws to a close and new one begins, it is a good time to reflect on the email list enhancement industry, which is entering its second decade-how far it has come, the state of the industry today,...
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TowerData’s 10 Year Anniversary

Last month, TowerData celebrated its 10-year anniversary. All of our staff came to New York and we marked the occasion with dinner and a party in SOHO. When the company started, email marketing was the new kid on the block,...
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