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Articles covering anything to do with email and email address intelligence
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout – ‘You can still dunk in the dark’ – there’s been one hyphenated term on everyone’s lips: real-time. (If you’re thinking ‘Oreo,...
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
Increasingly, large and small organizations alike are relying on data to deliver positive customer experiences while tackling the rapidly increasing speed of business and other challenges. Whether they’re using customer data to send direct mail inserts promoting an upcoming sale...
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top...
Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night – at least if...
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been...
Email marketing provides marketers a direct line of communication for conversion to sales. It is also cost-effective, which is why email is an increasing part of marketers’ budgets. But even the most carefully thought-out email marketing strategy will fail if...
The 2013 MarketingSherpa email summit is just a week away, and none are more excited than the TowerData team! The MarketingSherpa email summit is the largest vendor-neutral, research-based email marketing event. This year’s event is at the Paris Las Vegas...
Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night...
As we have seen, there is a strong consensus that content is king in email marketing. However, as Anne Murphy points out, while large portions of marketing budgets are being allocated toward content for lead generation, marketers are struggling to...
As email marketers, you know just how much time constructing an email marketing campaign requires. First there’s the seemingly never-ending research followed by hours of creating buyer personas, segmenting lists and strategizing objectives, strategies and tactics. By the time campaign...
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