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Articles covering anything to do with email and email address intelligence
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
Multi-channel marketers have been debating the lifespan of direct mail ever since the United States Postal Service revealed an accelerated drop in mail volume back in the early days of the recession. The debate is more relevant than it’s ever...
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout – ‘You can still dunk in the dark’ – there’s been one hyphenated term on everyone’s lips: real-time. (If you’re thinking ‘Oreo,...
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
Increasingly, large and small organizations alike are relying on data to deliver positive customer experiences while tackling the rapidly increasing speed of business and other challenges. Whether they’re using customer data to send direct mail inserts promoting an upcoming sale...
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top...
Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night – at least if...
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been...
Email marketing provides marketers a direct line of communication for conversion to sales. It is also cost-effective, which is why email is an increasing part of marketers’ budgets. But even the most carefully thought-out email marketing strategy will fail if...
The 2013 MarketingSherpa email summit is just a week away, and none are more excited than the TowerData team! The MarketingSherpa email summit is the largest vendor-neutral, research-based email marketing event. This year’s event is at the Paris Las Vegas...
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