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Articles covering anything to do with email and email address intelligence
Before you can effectively implement an email marketing campaign (or any marketing initiative, for that matter), you must create a strategy around it. Without a comprehensive, clear strategy, your campaign will never meet or exceed your goals and objectives. Unfortunately,...
Increasing the number of their email subscribers enables marketers to cast a wider net – and can substantially boost the effectiveness of marketing efforts. Unfortunately, too few email marketers put conscientious effort into welcoming new subscribers, instead sending one measly,...
Our previous blog on deliverability showed how increasingly difficult it has become to reach users’ inboxes, a condition that is requiring email marketers to adopt more sophisticated methods to succeed. As ExactTarget relates, batch and blast is no longer a...
Last week, Rapleaf joined thousands of internet retailers and ecommerce partners at McCormick Place in Chicago for the 2013 International Retail Conference and Expo. While some people’s highlights from the conference were probably Al Gore’s keynote speech or the great...
If you can’t reach your buyers, your email marketing program has little chance of success. Reaching the inbox, however, has become more difficult as the barriers to deliverability have become more formidable. To succeed, email marketers must adopt more sophisticated...
Whether you’re discussing email list growth or social media fan growth, quality versus quantity is always part of the conversation. At the Email Insider Summit 2013 panel “Converting Consumers Into Subscribers: Acquisition Strategies,” Kelly Briggs, director of corporate communications for...
Like it or not, list churn is part of the email marketing job. In general, those who unsubscribe or “opt-out” from your marketing emails are informing you that your program isn’t what they expected or wanted, or it’s no longer...
In email marketing, few things are as discouraging as high hard bounce rates. The hard bounce rate measures how many messages were undelivered either because the domain name doesn’t exist or the address itself fails to be recognized. A hard...
If there’s one truth in the wild world of email marketing, it’s that the success of a campaign relies heavily on the amount of emails opened. If only it were that simple. The Radicati Group estimated that in 2013, the...
While an increasing number of people are accessing information on mobile devices, studies show a majority of marketers are not conducting mobile campaigns, a state of affairs that is causing experts to issue warnings about the dangers email marketers face...
Populating an opt-in email list is one of those tasks that an email marketer will never be able to check off his or her to-do list. Like the old adage goes, the more email addresses captured, the merrier. In our...
Marketing departments are experiencing increased pressure from C-Suite to prove return on investment. From social media to email marketing, if the task falls under the marketing umbrella, significant impact on the bottom line must be proven. For email marketing, optimization...
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