- Data Services
- Fraud Prevention
- Solutions
- Resources
- About
- Contact Us
- Login
- Try us for free
Articles covering anything to do with email and email address intelligence
In Part 1 of this series, we introduced 10 of the most commonly used terms in email marketing. Here, we expand upon that list, bringing you 10 more need-to-know email marketing definitions. IP Address: The unique identifier for a computer....
Mastering the lingo of any profession can be challenging for newbies. In email marketing, even established professionals can confuse the essential terms with techno-babble and buzzwords. Then, as the industry changes and new trends emerge, email marketers need to file...
When you come across an insightful blog about email marketing like those on TowerData, it’s second nature to want to share the article with friends and colleagues within the industry. Ten years ago, you’d do so by emailing the link....
One of the biggest blows an email marketer can be dealt is shockingly low email deliverability. A good email deliverability rate to work toward, according to Ginger Shimp on BtoB Blog, is 90 percent, yet, according to Direct Marketing News,...
In our last article, we described how bad data can undermine email marketing and wreak havoc in all key areas of a business. Equally troubling were studies that showed that many businesses fail to recognize or ignore the problem. “Unfortunately,...
It’s not personal. Losing email subscribers is going to happen. In fact, those email unsubscribes may actually be good for your marketing – and your business. Here are three reasons why. Email Unsubscribes = Automatic Email List Cleaning It might...
Email marketing is like a journey of a thousand steps. But that journey doesn’t end when your email arrives in your subscriber’s inbox. There remains one final – and formidable – challenge: getting your email opened. So how can you...
Your role as an email marketing manager is not as defined as you may think. Yes, you manage all aspects of your company’s email campaigns, but you’re also a bit of a scientist, as well. You may not work in...
The welcome email may be the single most important email you send. Welcome emails are four times more likely to be opened than regular bulk emails and five times more likely to generate click throughs, according to eMarketer. They not...
Bad data is a widespread and costly problem that undermines not only email marketing campaigns, but all key areas of a business. The Data Warehousing Institute estimated that data quality problems cost U.S. businesses more than $600 billion a year,...
Email lists comprised of highly targeted prospects and customers deliver higher open and click-through rates and, ultimately, revenue. Therefore, acquiring email addresses for new prospects likely to respond to your email marketing campaigns should be top priority for all email...
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality