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Articles covering anything to do with email and email address intelligence
It’s fairly impossible to read about modern email marketing without encountering the term “new buyer’s journey.” Hugh Macfarlane is credited with coining the term “buyer’s journey” in his book “The Leaky Funnel,” published in 2003. As the title implies, the...
A subject line is the first (and sometimes only) part of your email subscribers see in their inboxes, which is why crafting them is one of the most important steps in putting together an email marketing campaign. The power of...
We all know automation is the key to efficient marketing. But is there more you can do to gain further value from your list? Don’t be afraid to think beyond the obvious; there may be opportunities to automate email workflows...
Oh, the weather outside is frightful but the Email Insider Summit is so delightful! It’s only day three of MediaPost’s email marketing event in Park City, Utah and we’ve already seen a ton of great announcements, panels, and roundtables (not...
At the Email Insider Summit today, TowerData, an EIS sponsor, announced that it has integrated the demographic, purchase and interest data of consumer data aggregator Rapleaf with its email validation service. With the expanded service, marketers can now clean and...
Email marketing is undergoing a radical transformation, as evidenced by the host of experts offering advice on how to deal with the profound changes taking place. As pundits try to wrap their minds around email marketing’s new directions, they are...
We all want to avoid making mistakes with our email marketing. But the best way to do the right thing is to start with the right strategy. Here are six of our top tips to help you manage your email...
In email marketing, trends and buzzwords come and go. Topping the chart today is “engagement.” This trend is so big, says Marketo, it should replace the term email marketing. “It’s time to move beyond the term email marketing,” says Marketo....
You might not know it, but BuzzFeed had a newsletter problem. The popular website doesn’t just serve up the hottest viral content; it also sends out an engaging email newsletter each week to keep subscribers in the loop. But Buzzfeed’s...
While etailers can make assumptions, it’s difficult to pinpoint exactly why online customers abandon shopping carts. However, as we learned in our last blog, etailers should assume visitors who have abandoned their carts are still interested in making that purchase....
As most email marketers have come to realize, the nature of email marketing is changing, becoming more sophisticated, complex, and quicker in tempo. As Silverpop’s Loren McDonald noted, “Having observed the email marketing industry the last 15 years, I’ve come...
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