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Articles covering anything to do with email and email address intelligence
Last week, I along with Katie and Thomas attended and sponsored America’s Customer Festival in Las Vegas. As we attended presentations and spoke with other attendees at our booth, three themes emerged: Excellent customer service drives significant ROI. There was...
Programmers, developers and IT professionals are all well-versed in the world of syntax errors. Often, we see them in the form of a pesky dialog box after inputting a piece of invalid code. Unfortunately, when these little typos take place...
Few businesses are privy to as much consumer data as traditional brick-and-mortar retailers. But knowing more doesn’t always mean knowing what to do with it. We’ve identified three critical business questions big data can answer for retailers, revealing profitable opportunities...
We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the...
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
Are you right-brained or left-brained? Do you base your marketing on intuition or numbers? Creativity or data? Most marketers would say the former; big data can be a little scary when not relegated to the data scientists. However, the truth...
Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014. At first blush, you might not think Legend would have anything to say to today’s marketers....
If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many...
Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in their email initiatives. So what do they know that you...
If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing for mobile, suggesting that it’s becoming more difficult to turn...
We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as the year goes on, we often forget to check back...
Back in 2011, this Bridgestone Tires Super Bowl commercial perfectly captured the dread that comes with hitting “reply all” when you mean to respond only to one person. We’ve all felt the stomach churning panic associated with sending a private...
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