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Articles covering anything to do with email and email address intelligence
There is one universal truth, regardless of your industry: Consumers are notoriously difficult to please. They expect consistent, personalized experiences every time they interact with your brand, and if they don’t get them, they’ll move on. Marketing professionals likely already...
One of my favorite things about working at TowerData is having the opportunity to collaborate with some of the most innovative brands in the country. I had the privilege last month of being a guest presenter on a webinar hosted...
Enterprise Resource Planning (ERP) solutions broadly cover human resource, finance, operations and corporate services. For everything else, we have function-specific customer relationship management (CRM) tools, marketing automation tools, social media tools, email marketing tools, and so on. Since all of...
We at TowerData pride ourselves on using the most up-to-date and comprehensive security practices to protect our clients’ data, which is why we are proud to announce we are now Privacy Shield-certified. Earlier this month, TowerData earned Privacy Shield certification...
The year is quickly coming to a close, which means it’s time for one of our favorite traditions: TowerData’s annual email marketing predictions. As you prepare your 2017 email marketing strategy, make sure to keep the following trends and themes...
What’s better than spending a week in picturesque Park City, Utah enjoying powdery snow and copious amounts of steaming hot cocoa? Spending the week with some of the most innovative email marketing professionals in the industry, of course. The MediaPost...
Today, our email addresses are a critical piece of our identity-our passport to the digital world. Each time we create an account on a website, we enter an email address and, often, don’t think twice about it. When we started...
Getting started with email marketing is like looking under the hood of your car. Even if you’re not a mechanic, you likely have a general understanding of what you’re looking at-the engine, the battery, the windshield washer fluid reservoir. Similarly,...
Today’s customer is a cross-channel shopper-they use different combinations of social media, instant messenger, email, mobile apps, tablets, smartphones, desktop computers, in-store browsing and now wearable technology to make a purchasing decision. If brands want to capitalize on every opportunity...
Last week I visited New York City for ad:tech, a semi-annual marketing and media technology event. This year’s ad:tech marks the 20th anniversary of the conference, which offers presentations by industry leaders, workshops and exhibitions of the latest technology. I’ve...
Have you ever had a friend who tries too hard? Perhaps they talk way too much but never say anything of value. Maybe they are a little too clingy. Or perhaps they embellish the truth or even lie to seem...
The DMA’s annual &THEN marketing conference, the nation’s longest-standing direct marketing conference and exhibition. With 11 consecutive years under our belt, it’s been an interesting journey as the show evolves from a traditional direct marketing conference to a modern digital...
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