Email Solutions Blog

4 Powerful Ways to Re-Engage Inactive Email Subscribers

Building connections with subscribers is fundamental to email marketing. But establishing those customer relationships is only the first step in the process, and marketers who stop there will see the size of their audience declining. Email marketers must pull double-duty:...

Identity Resolution 101: A RampUp 2017 Recap

New techniques and methodologies are constantly emerging in the world of data-driven marketing. And as a trusted partner of innovative brands across the United States, we at TowerData make it a point to stay up-to-date on the latest strategies. Last...

Customer-First Marketing and Data: A MarketingSherpa Summit Recap

The first few months of 2017 have been a whirlwind of marketing exhibitions, conferences and expos. Most recently, I headed to Las Vegas for MarketingSherpa Summit 2017, a two-day event featuring case studies, how-to sessions, professional certification workshops and presentations...

TowerData Empowers Marketers with Mobile Device IDs

Whichever their preferred medium of choice (broadcast, print or digital), every successful marketer recognizes the need for a strong mobile strategy. According to Atlas’ 2015 whitepaper, Behind the Buzz: People-Based Marketing Defined, 25 percent of consumers use three or more...

4 Types of Must-Have Email Marketing Content

Humans are visual creatures – we’re naturally attracted to colorful and dynamic images. This means it’s in the best interest of email marketers to leverage this impulse. And the evidence goes beyond anecdotal: A 2015 BuzzSumo study showed marketing content...

4 Opportunities for Email Personalization You Might Not Know

5 Ways Email Validation Can Help All Types of Marketing

There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions about their marketing with an inaccurate or incomplete email database. Unfortunately, if...

Verizon’s Email Retirement and Migration Announcement

As you may or may not be aware, in February Verizon announced it is retiring its email service. As a result, users with Verizon.net email addresses will be required to either migrate their account to AOL Mail or close their...

3 Best Practices for Creating Engaging Marketing Emails

What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span. But did you know that a human’s average attention span is actually...

7 Surprising Facts About the History of Email Marketing

Email celebrates its 46th birthday this year, and what a journey it’s been. Did you know that email actually predates the internet? While most technology gets replaced by smaller and more powerful solutions, email traversed the technological revolution virtually unscathed....

eTail West 2017: What We Learned About the Future of Retail

Even though Chicago was a pleasant (and uncharacteristic) 58 degrees, who can say no to visiting Palm Springs in the middle of winter and spending five days mingling with retailers like Disney, Nike and Samsung (to name just a few)?...

A Beginner’s Guide to Email Deliverability

Most people believe the idea of referring to junk mail as “spam” is because the emails are considered “fake messages” just as the Hormel product is considered “fake meat.” But did you know the idea is actually from a Monty...