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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
One question we often get from companies with large databases is how to segment when you don’t know anything about your subscribers. Many companies have spent years growing their customer and prospect databases through paid and organic means while paying...
There’s something special about the dynamic of an office – collaborating together around a whiteboard, a weekly meeting with your team, or even just the quick coffee run across the street with a coworker. In-person collaboration is something we’re familiar...
As much as we can plan in life and in work, the universe has a habit of throwing a few curveballs our way. And whether those curveballs are a faulty image in an email or a global pandemic, you now...
In the era of social distancing and increasingly virtual communication, many of our speaking engagements have been disrupted. So instead of in-person presentations, we’ve been working with webinars! In a recent web presentation, Phil Davis spoke about ways to move...
Every test tells a story. Learn which type — A/B, A/B/C, or multivariate — can uncover the insights you need to move your email strategy forward.
It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
A lot can change in a year, but 10 years? That’s where we really learn what we’re made of in the world of marketing. I’ve been in the MarTech and AdTech space for 18 years now, and since we all...
To be successful, political campaigns need to get their message out to as many voters as possible. Email plays a crucial role in this process. It allows your campaign to connect with people that want to hear from you, any...
Marketing managers, how often have you found yourself inundated with bounced emails after launching your latest email marketing effort? The statistics on bounce rates are daunting: The average email list has a 10.5% bounce rate. Emails frequently bounce due to...
What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Accounts Are There? FreshAddress tracks over six hundred...
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