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Articles covering anything to do with email and email address intelligence
The sender name (also called the “from” name or line) is a key element of your email message, but it doesn’t get nearly as much attention as its inbox companion, the subject line. Getting the sender name right is more...
You’ve seen messages like this before: “Create an account with your email address to continue.” “Would you like to receive information and promotional offers from our company?” “Get a free gift!” “Get 50% off of your first purchase!” As a...
How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up...
With the retirement of Excite’s email operations at the end of August, many were positioned to find themselves without access to their long-held email accounts … or were they? Learn what our data told us about the state of Excite’s...
Why do you remember some advertisements with vivid clarity while the thousands of others you encounter on a daily basis are instantly forgotten? It’s not complex science or some sort of voodoo magic employed by successful brands to entrance their...
Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and...
We are just days away from May 25, when the sweeping set of regulations called GDPR goes into effect and changes the way companies within and beyond the European Union manage data acquisition, privacy and protection. Marketers are getting serious...
We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average. But in the B2B space,...
Take a seat and grab your pencils, marketing professionals. We’re going back to email marketing school this month. First: a quick refresher course in Email Marketing 101. This course is for everyone, from email veterans to marketing freshmen. Why? Because...
Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or...
As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure...
Every email marketer has an unengaged file, and, typically, those unengaged files end up being pretty large in comparison to the engaged files. Why? How did we get here? And how can we decrease the number of unengaged contacts? How...
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