The Often Overlooked Signal in Digital Engagement Just Got the Spotlight

Where identity meets insight:
AtData wins for email-first innovation

While most go-to-market teams chase new tech, new channels, and new attribution models, the most reliable signal in digital engagement hasn’t changed. It’s the email address.

And this year, that signal, and the team transforming it, just got recognized.

AtData was named Email Market Master in the 2025 Sammy Awards, presented by the Business Intelligence Group. The award highlights companies leading the way in aligning sales and marketing performance, and AtData earned its spot for an approach that turns email from a static contact field into a dynamic, real-time intelligence layer.

Email-Centric Focus

Bridging Identity, Marketing, and Fraud

The email address sits at the intersection of every digital experience. It’s how customers sign up. It’s how fraudsters break in. It’s how marketers try to reconnect after they’ve drifted.

That makes it uniquely positioned to serve multiple teams. But only if the data behind it is up to the task.

AtData unites go-to-market and security initiatives by grounding them in the same foundational signal, one that reflects not just reachability, but behavior, history, and intent. So, marketing knows who’s still paying attention. Fraud teams know who’s not who they claim to be. And identity systems can build smarter connections that don’t fall apart with a cookie or device reset.

This award recognizes the companies making that kind of cross-functional alignment possible and delivering measurable results because of it.

“We’re honored to be recognized for our email-first approach,” said Tom Burke, CEO of AtData. “It’s a validation of the value we help our clients unlock every day across marketing, identity, and fraud prevention, all grounded in one of the most powerful, and often underutilized assets in digital engagement.”

Why Now

The Market is Shifting Fast

Privacy expectations are rising, identity signals are vanishing, and fraud tactics are more complex than ever.

Teams can’t afford to rely on incomplete data or strategies that stop at deliverability.

They need signals that are consistent. Cross-functional. Interpretable. And most of all, actionable.

That’s what AtData delivers. Not more noise, but more clarity, backed by 25+ years of email history, billions of monthly activity signals, and a deep understanding of what makes an email address trustworthy, risky, or worth reaching out to.

As Russ Fordyce, CEO of the Business Intelligence Group, noted:

“Sales and marketing are now operating as one. Success requires not just great tools or great ideas, but alignment. The Sammy Awards celebrate the companies bringing those pieces together, and we’re excited to recognize AtData for its leadership and results.”

What this Means for You

Whether you’re building audiences, scoring risk, cleaning data, or refining your targeting, email address intelligence helps you work from a more accurate picture of reality.

That’s what sets top performers apart: not just how much data they have, but how well they understand what it means.

See what your email data is really telling you. Explore how email address intelligence can help.