Why Brands Should Pay Attention to Email Shares [Video]

When was the last time someone forwarded you an email? If you’re like me, it probably hasn’t happened in quite awhile. But that doesn’t mean people aren’t still sharing great email content with their friends, family and other contacts. More often than not, it’s happening via social media instead.

When someone shares your offer with their network, it expands your audience and offers more people the opportunity to familiarize themselves with your brand-a brand they’re already more likely to engage with because it’s been recommended by someone they trust.

But there’s actually another reason brands can benefit from social and email shares, which I explain in my video below:

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