Protect the Perks: Stopping Promo Abuse & Loyalty Fraud Before It Starts

Join leading experts from ‪Wyng‬, ‪Voucherify, and AtData for an in-depth session on advanced fraud detection and risk management strategies, specifically designed for today’s complex retail and brand marketing landscape. As promotional abuse, fake account creation, and data pollution increase in scale and sophistication, protecting your campaigns and data ecosystems is essential.

Learn about advanced fraud detection and risk management strategies that help retailers and brands:

• Identify fraudulent entries from AI-powered bots and scammers without creating unnecessary friction for your legitimate customers. Our experts will share insights into balancing security with customer experience, ensuring that your real users are not penalized by overly aggressive fraud controls.
• Protect your marketing ROI, by ensuring that only verified, authentic individuals receive your offers, rewards, and discounts. Learn how bad data and promotional fraud can quietly drain your budget, skew your performance metrics, and degrade the trustworthiness of your campaigns, along with actionable ways to stop it.
• Safeguard your loyalty program and email database from junk and invalid data, so you can grow your programs with confidence. This session will explore the hidden costs of invalid, junk, or duplicate records and how to proactively defend against them using real-time intelligence and data enrichment strategies.

Learn practical strategies and cutting-edge solutions to protect your brand’s reputation, improve data accuracy, and get the most out of your promotional efforts. Whether you’re running a large-scale rewards program, launching personalized coupon campaigns, or simply trying to ensure the integrity of your user data, this session will leave you with tactical takeaways and a clear understanding of an evolving fraud landscape.

Don’t miss this opportunity to learn how some of the most trusted names are helping companies stay one step ahead, empowering teams to move faster, spend smarter, and build more trusted connections with their audiences.