Last week, startups and tech companies from all over the Midwest came together for TechWeek Chicago. During the weeklong conference and expo, SimpleRelevance CEO Erik Severinghaus and TowerData CBO Phil Davis sat down to discuss email marketing, data-driven personalization and predictive analytics.
With data and email automation services more readily available, email personalization is easier (and more effective) than ever. “This isn’t just something brands to do to make more money; this is something customers are actually asking for,” notes Severinghaus.
And the numbers agree! Personalized emails see 8x the ROI their generic counterparts do. With great data comes great insight, and great insight is the key to effective and predictive email strategy.
For more on email personalization from TowerData and SimpleRelevance, watch the full webinar below: