Improve Segmentation with Precise Identity Data

Introduction
AtData Solutions
AtData Advantage
Segmentation with Better Data
Additional Resources

The Challenge with Segmentation Today

Modern marketers rely on segmentation to deliver the right message to the right audience. But inaccurate or incomplete data can undermine even the most well-crafted strategies.

Without trustworthy identity data, segments are often too broad, misaligned, or based on outdated assumptions. This leads to wasted budget, low engagement, and a lack of personalization that frustrates customers.

To deliver the experiences today’s consumers expect, segmentation must be powered by clean, active, and enriched data. That’s where AtData comes in.

Improve your segmentation strategy:

Filling in missing or outdated contact details with verified information
Appending alternative emails to reach more of your audience
Enhancing customer records with demographic and behavioral data
Validating and scoring emails to focus on high-quality contacts
Identifying active vs. inactive users to suppress disengaged audiences
Resolving identity across fragmented channels for more consistent targeting

These enhancements enable smarter segmentation, sharper targeting, and more efficient use of your marketing spend.

AtData Solutions

Solutions that Fuel Better Segmentation

Alternate Email

Improve reach and accuracy by appending additional active emails to customer records. Many individuals use multiple addresses and this solution ensures you can target the active ones. Boost deliverability and reach the right audience with more precision.

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Email Verification & Hygiene

Remove invalid, outdated, or risky emails from your segments. By validating emails and identifying toxic addresses, this solution protects sender reputation, improves deliverability, and enhances segmentation accuracy with real-time hygiene.

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Email Opener Data

Segment based on engagement by identifying when a contact last opened an email. Use recency signals to build high-intent segments, suppress disengaged users, and prioritize active leads for re-engagement or conversion campaigns.

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Website Visitor ID

Turn anonymous traffic into actionable segments. Identify previously unknown visitors by appending emails and demographic information, allowing you to build retargeting segments based on real interest and behavior, even before a form fill.

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Quality Score

Segment smarter by understanding the quality and value of each email. This proprietary score is trained for your best customers and takes into account activity, purchase behavior, and category interest, helping you identify high-potential leads and build lookalike audiences.

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Email Append

Complete incomplete records by adding missing email addresses using AtData’s robust identity graph. Stronger segmentation starts with better reach, and our email append solution ensures you can engage customers across all touchpoints.

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Key Benefits and Differentiators

How AtData Improves Segmentation

Reach More of Your Audience

Append alternate or missing touchpoints so you’re not limited to outdated or inactive contacts. This improves the total size and accuracy of every segment.

Improve Personalization at Scale

Enriched identity and engagement data allows for deeper segmentation based on real behavior, intent, and attributes, not just basic fields.

Prioritize High-Quality Leads

Use intelligence to target contacts more likely to engage or convert, and suppress those with low engagement or value signals.

Enhance Identity Resolution

AtData’s networked identity graph connects fragmented data points across platforms, giving you a more complete picture for segmentation.

Boost Deliverability and Reduce Waste

Email hygiene helps clean your segments of invalid or risky emails, reducing bounce rates, protecting sender reputation, and keeping campaigns focused.

Retarget Anonymous Visitors

Create new segments from anonymous web traffic by matching those users to attributes in real time, allowing for a better understanding of the quiet browsers.

Real-Time Updates for Agile Campaigns

Dynamic segmentation based on updated engagement signals ensures your lists are always fresh and responsive to changing user behavior.

Scalable Across Channels

AtData’s solutions work seamlessly across CRM, ESP, CDP, and ad platforms — supporting omnichannel segmentation with consistent data.

Segmentation is Only as Good as Your Data

Smart segmentation starts with trusted identity data. Without it, marketers are forced to make assumptions—and assumptions don’t drive results.

With AtData, you’re not just cleaning up your lists—you’re transforming the foundation of your targeting strategy. Our products help you reach more people, with more relevant messaging, using more current and complete data.

This leads to better outcomes across the board:

Higher open and click-through rates
Improved ROI on media and email
More relevant messaging that drives loyalty
Efficient budget allocation based on quality and intent

Whether you’re segmenting for acquisition, reactivation, retention, or personalization, AtData gives you the tools to do it smarter and faster.

Ready to Transform Your Segmentation?

Build Smarter Segments that Perform Across Channels

Segmentation Data Enhancement