TowerData Shares Best Tweets of #IRCE2014

Knowledge Center ❯ Topics ❯ Personalization

Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same personal experience they get in a brick-and-mortar store? The answer? Leveraging consumer data and behavior to personalize the whole online retail experience from welcome letter to shopping cart.

In case you didn’t get a chance to hang out with team TowerData at IRCE last week, we’ve put together our favorite tweets from the show.

What’s trending in #ecommerce? Real-time #analytics. A lot of chatter at #IRCE2014 about unlocking the value of real-time optimization.

– CAKE (@cakemark) June 12, 2014

CEO eBay @Donahoe_John says winner of ecommerce will be those who put the consumer in the middle of everything. #IRCE2014

– Marc Heuberger (@Marcheuberger) June 11, 2014

“Data is the next frontier” John Donahoe, CEO of eBay Inc. #IRCE2014

– Payment Magnates (@PaymentMagnates) June 11, 2014

It’s not a transaction. It’s a relationship. #IRCE #IRCE2014

– Certona (@Certona) June 12, 2014

Convert email subscribers to customers w/ testing, a welcome series & a good ESP @TheGrommet & @Listrak at #IRCE2014 pic.twitter.com/yjffJZE6N0

– Magento (@magento) June 11, 2014

Data, it is at it’s infancy compared to where it can go, a shopping experience customized to consumer. #personalization #IRCE2014

– Derek Schroeder (@Derek_Schroeder) June 11, 2014

http://t.co/V8PBWHIjJu took email from 7% of total sales to 24% with email segmentation and personalization tactics. #IRCE2014 #IRCE

– Paul McDevitt (@PaulMcDevitt) June 11, 2014

TowerData’s Email Intelligence service can help you leverage consumer data and behavior to personalize the online retail experience. To learn more about this service, click here.

5 Key Trends That Can Turn Into Opportunities in 2023

Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...

Blog | Email Validation | Identity Resolution | Personalization

Why You Need Email Validation in 2023

Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...

Blog | Email Marketing | Personalization

Holiday Email Marketing Prep: 6 Mistakes That Can Hurt Your Holiday Season Revenue

Q4 is officially here – a season chock-full of opportunities to attract new customers, rekindle relationships with customers you’ve lost, and deepen engagements with existing customers. Despite recent market downturns, Deloitte predicts this year’s holiday e-commerce sales could surpass the...