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Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...
Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...
Q4 is officially here – a season chock-full of opportunities to attract new customers, rekindle relationships with customers you’ve lost, and deepen engagements with existing customers. Despite recent market downturns, Deloitte predicts this year’s holiday e-commerce sales could surpass the...
Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns have already started trickling into our inboxes. Too soon, you say? No, because shoppers have already begun to fill...
Like all business, eCommerce is all about relationships. But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing...
Let’s face it: Not all online retailers are created equal. You’ve got the Davids and the Goliaths. The smaller, newer online merchants and the bigger, more established e-commerce megastores like Amazon and Wal-Mart. The Goliaths have giant marketing departments and...
Brands spend big to drive traffic to their website – now more than ever before. Last year, digital ad spending surged by 15.9% percent, while social spending focused more on customer acquisition. But the majority of that web traffic will...
Trust is not often achieved overnight. In marketing, as in personal relationships, trust and loyalty are earned over an extended period of time through positive, meaningful interactions. Every time your consumers enjoy a favorable experience with your brand, they inch...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Marketers love lead nurturing. In fact, 43 percent of marketers say lead nurturing is among their most important objectives. What’s more, 57 percent of marketers say lead nurturing is one of the most strategic goals of their marketing automation strategies....
Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....