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Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
The ultimate goal of any marketing program regardless of industry is to successfully generate, nurture, and convert leads to help grow pipeline and improve the bottom line. This year’s LeadsCon Las Vegas brought together business leaders in lead generation and...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...
Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...
So, how’s your holiday email-marketing program faring? You’re probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might...
Email marketing isn’t dead – it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. But as a marketer, when your emails don’t make it to their destination,...
Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should...
How can you build more trust? You have to uphold the value exchange that occurs at opt-in. They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. These...
As the holiday season approaches, the volume of email communications grows. This increase in frequency means your audience’s inboxes will soon become inundated with messages from competing brands, making it more challenging for your emails to stand out. Fortunately, even...
For most, family knows you better than anyone else. Family is there for you to rely on, know what you need when you need it, and always help you solve a problem. As we approach Thanksgiving, and many will spend...
A welcome email series is one of the best ways to make a good first impression on your new customers and subscribers all year long, but it’s even more important in the holiday season when you greet floods of new...
Q4 holiday email campaigns are just around the corner, and every marketer’s goal is to improve on last year’s results. But have you taken the necessary steps to ensure your campaigns are optimized for deliverability, personalization, and overall brand engagement?...