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As we learned in a previous post, many businesses are neglecting mobile email marketing, an area that is experiencing such booming popularity that experts believe it can no longer be ignored. IHS reported smartphones will comprise one-half of the cell...
Constantly improving your email communications is one of the most important skills that you, as an email marketer, can leverage to increase your company’s bottom line. But “improvement” can often seem daunting-even to seasoned professionals-due to the vast number of...
We’ve all had to deal with at least one obnoxious person in our lives at some point or another. Perhaps it’s that sole person on the AM commuter train who insists on singing along with his iPod while everyone else...
In Part 1 of this series, we introduced 10 of the most commonly used terms in email marketing. Here, we expand upon that list, bringing you 10 more need-to-know email marketing definitions. IP Address: The unique identifier for a computer....
Mastering the lingo of any profession can be challenging for newbies. In email marketing, even established professionals can confuse the essential terms with techno-babble and buzzwords. Then, as the industry changes and new trends emerge, email marketers need to file...
One of the biggest blows an email marketer can be dealt is shockingly low email deliverability. A good email deliverability rate to work toward, according to Ginger Shimp on BtoB Blog, is 90 percent, yet, according to Direct Marketing News,...
It’s not personal. Losing email subscribers is going to happen. In fact, those email unsubscribes may actually be good for your marketing – and your business. Here are three reasons why. Email Unsubscribes = Automatic Email List Cleaning It might...
Email marketing is like a journey of a thousand steps. But that journey doesn’t end when your email arrives in your subscriber’s inbox. There remains one final – and formidable – challenge: getting your email opened. So how can you...
Your role as an email marketing manager is not as defined as you may think. Yes, you manage all aspects of your company’s email campaigns, but you’re also a bit of a scientist, as well. You may not work in...
The welcome email may be the single most important email you send. Welcome emails are four times more likely to be opened than regular bulk emails and five times more likely to generate click throughs, according to eMarketer. They not...
Email lists comprised of highly targeted prospects and customers deliver higher open and click-through rates and, ultimately, revenue. Therefore, acquiring email addresses for new prospects likely to respond to your email marketing campaigns should be top priority for all email...
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