White Paper

Welcome to the You Only Live Once Economy

It’s a cultural movement that’s challenging long-held economic norms and shaking up traditional financial planning. Rooted in a societal transformation from a worldwide pandemic and cultivated by high inflation and economic uncertainty, the YOLO economy sees individuals, especially younger generations, tossing aside the playbook of long-term financial security and material accumulation in favor of living in the moment and indulging in high-value experiences.

“Despite past trends, US consumers are spending at record levels. Economists are mystified – and struggling to forecast an end point”

BBC

This shift is more than a change in spending habits – it’s a bold statement on life and priorities in today’s fast-paced world. Read “The YOLO Economy: Data Insights into Consumer Spending” and explore:

• Characteristics of YOLO spending

  From Buy-Now-Pay-Later (BNPL) services encouraging immediate consumption to increased spending on international travel and live entertainment – a prioritization of memorable experiences.

• Economic uncertainties as a catalyst

  High inflation rates eroding purchasing power is making saving for an unpredictable future less appealing, coupled with variable interest rates and a volatile job market, all adding to financial insecurity.

• The impact on business

  How industries that cater to experiences need to be agile and innovative to meet the expectations of experience-driven consumers, and larger investments need to rethink strategies to appeal to a demographic that is less interested in long-term commitments.

• Strategies to connect with the YOLO consumer

  Leveraging data-driven insights to accurately anticipate and meet your target audiences’ immediate desires, align with seemingly unpredictable demand, and enhance the customer experience.