Case Study - Retail & Ecommerce

The Challenge

A leading retailer in the outdoor recreation industry faced a significant challenge: their direct mail campaigns were limited by the lack of postal addresses in their database. While they successfully captured email addresses through simplified web forms and point-of-sale systems to increase conversions, they lacked a solution to enhance their direct mail strategy without over complicating the customer experience.

Retailers often have extensive email databases but lack corresponding postal addresses, limiting their ability to reach customers through direct mail. And without real-time data enrichment, the lag between data collection and utilization can result in outdated or irrelevant marketing efforts.

They needed a solution that would enrich their email database with postal information to enable more effective and cohesive multi-channel marketing.

The Solution

To overcome this challenge, the retail giant used AtData’s Postal Append by submitting a nightly file of email addresses. This process enriched their database with names and postal addresses, allowing the business to maintain an up to date and accurate database.

New email addresses collected were enriched by the next day, streamlining marketing operations and reducing lag time between data collection and utilization. The quick turnaround ensured their marketing efforts remained timely and relevant, promptly integrating into their direct mail campaigns.

AtData’s rapid data enrichment process returned postal information within minutes, allowing the retailer to enhance their direct mail strategy promptly.

Results & Benefits

The implementation of AtData’s solution yielded impressive results:

• Rapid Data Enrichment

  Approximately 50% of the email addresses were successfully appended with postal addresses, around 500 records per day.

• Increased Reach

  This enrichment allowed the business to reach an additional 7,500 homes each month through direct mail campaigns.

• Enhanced Lifetime Value (LTV)

  By maintaining contact with customers across multiple channels – digital, email, and postal – the retailer improved the overall LTV of their customer base.

• Rapid Turnaround

  The retailer was able to quickly integrate the enriched information into their marketing efforts, ensuring timely and relevant communication.

Conclusion

With AtData, this outdoor recreation retailer transformed their direct mail strategy and enhanced their multi-channel marketing efforts. Similarly, AtData’s services can help other retailers overcome these common industry challenges to drive more successful campaigns and achieve seamless experiences.