Case Study - Orchestration Platform

About Them

A unified risk management platform designed to protect financial institutions, fintech companies, and digital commerce enterprises from fraud, money laundering, and other financial crimes sought to enhance its capabilities. Its mission is to help clients make safer, smarter decisions through AI, no-code/low-code architecture, and a network of integrated tools and data sources.

To meet the growing demand for high-quality, actionable email address intelligence data, the company partnered with a leading email data provider. Leveraging advanced email-centric insights, they extended their platform’s capabilities, providing clients with an efficient, scalable, and precise fraud prevention solution.

The Challenge

Fraud prevention is a tough job, especially with increasingly creative schemes like synthetic identities, tumbling email addresses, and risky domain activity. These issues made it harder for clients to detect and stop fraud while also causing inefficiencies, like dealing with too many false positives.

To address these challenges, clients needed a solution that could:

• Integrate seamlessly into their existing systems.
• Provide real-time fraud detection and risk assessments.
• Streamline processes to save time and reduce operational inefficiencies.
• Build and maintain trust with their customers.

The Solution

The orchestration platform enhanced its fraud prevention capabilities by integrating AtData’s advanced email address intelligence directly into its system. With access to billions of monthly activity signals, AtData enriched the platform’s data ecosystem, providing real-time insights that allowed faster and more accurate fraud detection, a powerful combination that enabled the orchestration platform to address fraud challenges proactively while tailoring its approach to the unique needs of each client.

Key features of the integration included:

• Tumbling and Domain Risk Analysis: By spotting patterns like tumbling (rapid creation of similar email addresses) and identifying high-risk domains, AtData enabled the platform to flag suspicious activity that often evades traditional systems.
• Customizable Risk Models: AtData’s data allowed fraud detection models to be finely tuned to align with each client’s demographics, industry, and operational focus, striking a balance between reducing false positives and catching fraud more effectively.
• Real-Time API Integration: The seamless API allowed clients to perform instant fraud checks at critical points, such as customer onboarding or transaction approvals, ensuring malicious activity could be stopped in real time.

“Working with AtData has given our clients the tools to catch fraud faster, cut down on false positives, and save time on manual processes.”

— Director of Fraud Prevention

Key Results

This partnership empowered clients to activate a global email network effortlessly. The enriched fraud prevention system not only improved detection rates but also streamlined processes, saving valuable time and resources. With these tools in place, clients gained the confidence to build stronger, more trustworthy relationships with their customers while staying ahead of emerging fraud threats:

• Higher Fraud Detection Rates: Clients saw noticeable increases in their ability to identify and prevent fraudulent activities, thanks to the enriched data and advanced risk analysis.
• Reduced False Positives: With customizable models tailored to specific demographics and industries, the solution significantly lowered the number of legitimate transactions incorrectly flagged as fraudulent.
• Operational Efficiency Gains: Streamlined workflows and automation reduced the manual effort required for fraud investigations, saving valuable time and resources across teams.
• Broad Industry Applicability: The enhanced capabilities proved effective across a wide range of industries, geographic regions, and business sizes, ensuring every client benefited from the improved fraud detection tools.

Conclusion

Integrating advanced email address intelligence improved the orchestration platform’s fraud prevention capabilities, offering a more precise, efficient, and scalable solution. Clients benefited from better fraud detection, easier compliance, and stronger customer trust.

This collaboration showcases how the right tools paired with high-quality data can redefine how businesses approach fraud prevention and customer security.