Case Study - Footwear Retailer

About Them

A major footwear retailer struggled to make its email campaigns resonate with customers. Without insights into their customer demographics, they were stuck with batch-and-blast emails—messages that reached many but rarely drove meaningful engagement. They knew that understanding their audience better would allow them to deliver relevant, personalized campaigns, but lacked the data to do so.

With AtData’s help, the footwear company first validated their existing email list, ensuring they were reaching actual, interested customers. Then, they appended key demographic data, including gender, presence of children, occupation, income, and age. By segmenting their audience based on these insights, they shifted from generic messaging to campaigns that connected with customers’ real lives and interests. The result? A significant shift in their marketing strategy.

“Using AtData allowed us to break free from our previously much more generic email marketing and connect with our customers on a personal level in a scalable way”

– Marketing Manager with the premium footwear company

The Challenge

• Missed Opportunities for Personalization: Limited customer insights meant they couldn’t segment audiences effectively, relying instead on broad, generic campaigns.
• Low Engagement Rates: Without relevant content, customers were less likely to engage, impacting click-through rates and conversions.
• Outdated Batch-and-Blast Strategy: The retailer’s batch-and-blast approach risked alienating their audience with one-size-fits-all messaging.

The Solution

• Email Validation: AtData’s email validation filtered out invalid and outdated email addresses, creating a strong foundation for accurate data appending and targeted campaigns.
• Demographic Append: With new insights into gender, presence of children, occupation, income, and age, the brand could segment customers, creating campaigns with relevance and resonance.
• Seamless Integration with Listrak: The direct integration with their email platform allowed smooth, ongoing data management without disrupting workflow.

Key Results

97% Gender Match Rate

With near-perfect gender accuracy, the retailer can now suggest products and create campaigns that directly appeal to the unique preferences of different customer groups.

35-40% Match on Additional Data

Insights into family structure, income, and other demographics allow the brand to shape offers that align with customers’ lifestyles and purchasing power.

Enhanced Engagement Potential

Armed with real customer insights, the brand moved from broad campaigns to finely tuned messages, primed to resonate and drive stronger connections and conversions.

Conclusion

AtData’s email validation and Demographic Append solutions give ecommerce brands the insights they need to make a lasting impact with their marketing. By focusing on real customer data, you can move beyond generic emails and create campaigns that truly engage.

Discover how AtData’s tools can unlock the power of personalization and drive meaningful connections with your audience.