Case Study - Automotive CDP

About Them

An enterprise business solutions provider with a Customer Data Platform (CDP) at the core helps automotive dealerships connect with customers through data-driven, customer journey-based, privatized messaging tailored to each customers position in the customer lifecycle. The platform was designed to prioritize data management and quality, while enabling the seamless execution of marketing strategies on their Salesforce marketing cloud and automation platform.

Unfortunately, dealership records are often incomplete, outdated, or duplicated, creating marketing inefficiencies. To overcome these challenges for their CDP and better unify customer profiles, they partnered with AtData. By enhancing data quality, they empower dealerships to run more effective campaigns, improve their ROI, and engage customers with confidence.

“AtData has been instrumental in helping us clean and enrich dealership data, enabling us to deliver more effective, relevant marketing campaigns. This has allowed our clients to engage customers and achieve real results.”

– Director of Product Operations

The Challenge

• Poor Data Quality in DMS and CRM Systems: Incomplete or duplicate records, like incorrect email addresses or co-buyer details, made it difficult for dealerships to deliver personalized, consistent marketing campaigns.
• Data Fragmentation: Disparate systems and unresolved identities created fragmented views of dealership customers, reducing opportunities for engagement and accurate messaging.
• Limited Tools for Data Validation: Without robust validation processes, dealerships had difficulty maintaining accurate records, which impacted marketing performance and customer satisfaction.

The Solution

Through market research and customer validation, the automotive CDP product team recognized that data quality was the key to supporting dealerships. With AtData’s solutions, they actively improve their client databases and enables more impactful marketing.

• SafeToSend: AtData’s email validation helps remove invalid and undeliverable email addresses for dealerships, ensuring campaigns target real customers so marketing teams can focus on engaging with active, reachable audiences.
• List Guard: To safeguard sender reputation, List Guard monitors and flags spam traps and risky email addresses before they can impact campaigns, leading to consistent deliverability and avoiding potential reputational harm.
• Data Enrichment: The automotive CDP uses tools like Website Visitor ID and Email Append to help dealerships identify customers and unify data, creating more complete profiles and deeper audience insights.
• Foundation for Growth: Investing in clean, accurate data has positioned their clients to more effectively adopt their advanced Customer Data Platform (CDP), preparing dealerships for long-term growth and improved customer engagement.

Results & Benefits

The automotive CDP’s partnership with AtData delivers clear and measurable results, improving the way dealerships manage and leverage their data.

• More Reliable Campaigns: Validated email addresses ensure campaigns are delivered to real, active customers, leading to improved engagement metrics and fewer wasted resources.
• Smarter Customer Insights: Data enrichment efforts provide dealerships with a more complete picture of their customers. These stronger profiles enable personalized offers that are more likely to interest buyers.
• Optimized Marketing Budgets: By eliminating invalid contacts and focusing on accurate data, dealerships make better use of their marketing resources. Campaigns become more efficient and drive higher returns on investment.
• Commitment to Quality: the automotive CDP’s emphasis on clean, accurate data reinforced their reputation as a data-driven partner. Dealerships are better equipped to engage customers, with a stronger foundation for marketing outcomes.

Conclusion

AtData has worked with market-leading platforms like this automotive CDP, providing email-centric solutions to ensure data quality and drive measurable results. Discover how AtData’s tools can help you build a strong data foundation, improve engagement, and achieve better outcomes for your business and your customers.