TowerData Integrates Email Validation and Intelligence With Listrak

AUSTIN, TX — A Listrak partner and ConneXions sponsor, TowerData announces the release of a new integration with the Listrak digital marketing platform. The integration enables marketers to seamlessly access TowerData’s Email Validation and Email Intelligence services to clean and enhance their contact lists directly within the Listrak platform.

“We’re excited to expand our partnership with Listrak and work together to help retailers increase conversions through one-to-one interactions with their customers,” says Tom Burke, TowerData Founder and CEO. “With this integration, Listrak users can leverage email hygiene to improve inbox delivery and easily access the demographic and behavioral data they need to create more personalized, engaging messaging.”

“TowerData has been a long-time partner with Listrak and we’re excited for the new capabilities this integration brings to our clients,” says Ross Kramer, Listrak CEO. “Email remains the highest ROI marketing channel, and it is foundational for our retail clients to get into and stay in the inbox. TowerData’s integration will help our clients improve their inbox placement and personalization efforts to drive better results.”

TowerData Email Validation helps Listrak clients maintain their sender reputation and a clean email address database by identifying, correcting, and removing invalid email addresses in their contact lists on the Listrak platform. As a result, Listrak clients increase email deliverability, better evaluate their lead sources and receive real-time insights that improve email campaign success rates.

The integration also includes TowerData’s Email Intelligence, allowing marketers to enhance their current CRM data with key data fields that improve segmentation, personalization, and engagement, directly in the Listrak platform. A few of these key data points include: name & postal address, email address-specific activity metrics (i.e. open rates), and demographics such as age, income, and marital status. As a result, Listrak users can create more effective cross-channel marketing campaigns with confidence in their data.

The TowerData team will be available to demonstrate the integration and discuss the benefits of Email Validation & Intelligence at the ConneXions conference in Austin, Texas on September 19th.

About TowerData

TowerData is a technology company that powers People-Based Marketing with real-time, comprehensive and accurate email data. With TowerData’s suite of services, marketers can improve the quality, depth and reach of their data to meet customers with the right message, in the right place at the right time. More information can be found at https://www.towerdata.com.

About Listrak

As an industry-leading marketing cloud focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices. Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit https://www.listrak.com/.