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It is in the nature of many organizations to avoid investing in preventative measures, rather to wait until something bad happens and then take reactive measures to fix the problem. This is often the case with email list cleaning. As...
Email testing is a way to maximize the effectiveness of your email campaigns. Yet studies show that too few marketers actually do test. Email testing typically is performed for two main reasons: 1) Technical. To ensure that the email you...
The increasing number of users accessing their email on smartphones and other mobile devices is changing the game, making it imperative for email marketers to target mobile devices and master new techniques to achieve the best results. Here are seven...
Bad customer data is costly-wasting resources, increasing marketing costs, reducing sales, and threatening your reputation. With data quality being so critical to marketing success, it pays to weed out bad email addresses and correct email addresses at the point of...
Knowing the lifetime value of a customer gives marketers a means to measure the success of their campaigns and their return on investment. As Alan Pollock notes, knowing a customer’s lifetime value also gives marketers a means to determine how...
While the handheld revolution is causing more and more marketers to add mobile marketing to their marketing mix, surveys show that many marketers are just ramping up for mobile. To help kick-start your mobile effort, here is a collection of...
While email appending is a quick and effective way to grow your email list, the new email addresses you obtain should be treated in a different manner than the ones already in service. Rather than simply adding the fresh addresses...
One area in which email marketing experts are in agreement is the importance of maintaining a clean email list. As Dan Forootan relates, keeping your list clean, without duplications and incorrect or out-of-date information, “is imperative to having an effective...
Two years ago, Mary Meeker’s exhaustive Morgan Stanley study called the rise of the mobile Internet an “epic technology transformation” that happens every 10-15 years. Meeker identified the mobile market as being in the “early Innings,” but forecast that within...
Return Path’s latest email study (“2012 Sender Score Benchmark Report“) sounds an alarm to marketers about the increasing need to avoid spam traps. As Sandeep Vadgama explains in “Why Getting Emails to the Inbox Just Got Tougher,” as the amount...
The combination of email marketing and social media is gaining momentum as their revenue multiplying synergy becomes more widely recognized. In a post entitled “The Magical Email-Social Combo,” Robin Neifield describes how marketers can use email marketing and personalized messaging...
The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
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