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Consolidated resources on everything email address intelligence
What attracts prospects and wins business is the content you provide, which is why so many experts assert that “content is king” in email marketing. Indeed, findandconvert.com states flatly that your content IS your marketing, pointing out that “interesting content...
As email marketers gear up for the holiday season, it is good time to devote attention to email hygiene, which can have a critical effect on the success or failure of email campaigns. As Silverpop and others have noted, regularly...
The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon’s...
The following is a guest blog from our friends at Salesforce. The Marketing Cloud Delivers a New Generation of Social Analytics Oct 19 2012 By Robert Begg in Marketing Cloud The Marketing Cloud, the most comprehensive social marketing suite, announced...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
Marketing success increasingly relies on acquiring data and intelligence to better understand and engage prospects and customers. The most successful marketing campaigns also are multichannel, and eliminating and correcting bad data increases their success rates. Real-time data services are an...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
Even though mobile adoption is ever increasing, one thing is constant: people prefer to receive messages via email. A recent survey by StrongMail and Forrester Consulting showed that 65% of smartphone users are willing to receive email promotions while 63%...
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