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Direct mail via the United States Postal Service has long been a marketing standby. As promised by postal service creed, your marketing message will arrive to your customer despite rain or heat or gloom of night – at least if...
Every day as you leave work and hungrily head for home, a major battle is fought in the war for big data and it happens right under your nose. Or rather, right at your fingertips. All day long you’ve been...
Email marketing provides marketers a direct line of communication for conversion to sales. It is also cost-effective, which is why email is an increasing part of marketers’ budgets. But even the most carefully thought-out email marketing strategy will fail if...
The 2013 MarketingSherpa email summit is just a week away, and none are more excited than the TowerData team! The MarketingSherpa email summit is the largest vendor-neutral, research-based email marketing event. This year’s event is at the Paris Las Vegas...
Much has been said about big data and Super Bowl XLVII. Its data-driven ads were the some of the most personalized in history. Oreo used big data (and a big blackout) to score the most successful ad of the night...
As we have seen, there is a strong consensus that content is king in email marketing. However, as Anne Murphy points out, while large portions of marketing budgets are being allocated toward content for lead generation, marketers are struggling to...
As email marketers, you know just how much time constructing an email marketing campaign requires. First there’s the seemingly never-ending research followed by hours of creating buyer personas, segmenting lists and strategizing objectives, strategies and tactics. By the time campaign...
Three spaceships zoom by overhead. A cyborg blasts a hole through the wall. Out of the cloud of smoke walks Arnold Schwarzenegger, sunglasses on, shotgun in hand. “I’ll be back,” he declares, “to customize my marketing message through automated data...
Email continues to be a strong generator of website traffic and revenue, according to Email Market Study: Email Acquisition and Engagement Tactics, a study conducted by Experian Marketing Services last month. The study also demonstrates that because email communications have...
The primacy of email as an effective marketing tool continues to rise, with studies showing email continuing to be the most popular marketing and sales channel and the one generating the highest ROI. For marketers, the key direction-and key challenge-is...
Targeted marketing possibilities become endless when you use Big Data to help you understand your prospects on a more intimate, personal level. The opportunity for capturing data about prospects and customers has grown exponentially and, consequently, so has the information...
For marketers eager to boost their email marketing results, list segmentation has become the leading strategic approach. The more data you can collect about prospects’ tastes and behavior and the better you can apply that information to targeted marketing, the...
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