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Consolidated resources on everything email address intelligence
The United States Postal Service’s February announcement that it might stop delivering mail on Saturdays beginning in August has provoked many marketers to shift to email marketing as their primary channel. A whopping 77 percent of U.S. online consumers prefer...
Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI). New survey data from...
As an email marketer, you are already taking advantage of the benefits and efficiencies of email marketing, and chances are the results you are seeing make you want to do more. But your ability to invest in email may be...
At Rapleaf, we love data and we love email personalization, so it only makes sense that we love data-driven email personalization too. We’d marry it if we could. But this week’s blog post isn’t about warm, fuzzy emotions. It’s about...
You know email marketing is an important part of reaching customers and growing your company’s business. In fact, more than 800 business executives surveyed in a December 2012 study commissioned by Experian QAS ranked email to be their most important...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
Multi-channel marketers have been debating the lifespan of direct mail ever since the United States Postal Service revealed an accelerated drop in mail volume back in the early days of the recession. The debate is more relevant than it’s ever...
In the wake of the Super Bowl and the corresponding tweet by Oreo heard around the world mid-blackout – ‘You can still dunk in the dark’ – there’s been one hyphenated term on everyone’s lips: real-time. (If you’re thinking ‘Oreo,...
A lot of people see social media and email marketing as if they’re enemies, as if social media is some fresh-faced bandit who just rode into town and challenged Sheriff Email to a duel. “This town ain’t big enough for...
The better you know your prospective buyers, the better you can fashion your communications to convert them to paying customers. As part of the effort to win more business, email marketers are seeking to segment and target their audiences with...
Increasingly, large and small organizations alike are relying on data to deliver positive customer experiences while tackling the rapidly increasing speed of business and other challenges. Whether they’re using customer data to send direct mail inserts promoting an upcoming sale...
Last week, Rapleaf joined hundreds of other email companies and afficionados at the Paris Las Vegas Casino and Hotel for the Marketing Sherpa Email Summit. While outside, Lady Gaga impersonators dealt blackjack and Nebraskan tourists gazed down from the top...
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