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When it comes to email deliverability, new twists continue to crop up, keeping email marketers on their toes. The new tabbed format of Gmail’s Inbox is one such development. It’s a big change that has many email marketers wringing their...
Email marketers who aren’t leveraging triggered emails (messages your system sends to a subscriber in response to his or her action) may be leaving money on the table. These transactional emails boast open rates of more than 50 percent versus...
Think back to the days before grabbing your smartphone in bed and before scrolling through Flipboard while preparing your coffee and breakfast. Think of the days where you had to hit the newsstand for your fix of the latest headlines....
As if email deliverability wasn’t a big enough challenge, Google has gone and made it even harder to reach certain subscribers. In case you haven’t heard, over the past few months Google has rolled out a new inbox layout for...
Plateau: To reach a state or level of little or no growth or decline, especially to stop increasing or progressing; remain at a stable level of achievement; level off. It’s the beginning of the month, and you log into your...
As discussed in the blog “5 Ideas on Growing Your Email Database Using Social Media,” social media, used in tandem with your email marketing efforts, can effectively strengthen your relationship with current and potential consumers and improve the overall effectiveness...
We have seen how triggered email, Big Data, the flattened marketing funnel and real-time marketing are revolutionizing the practice of email marketing. Although marketers must be able to identify and respond to opportunities in real time, not all sales can...
Remember the rush to create the perfect Yahoo! email address in the late 1990s? It was a lot like the Gold Rush back in the late 1840s. Think about it: In the beginning of the Gold Rush, few people hitched...
Recently, a top-5 Internet Retailer approached TowerData because they were struggling to make their email marketing more relevant. Using our data to tailor content, special offers, and gender-specific subject lines, the e-tail company saw some pretty crazy improvements in their...
While both fall under the marketing umbrella, it’s not uncommon for email marketing and social media to be managed by different individuals within an organization. Sure, the social media manager will send an occasional tweet directing followers to subscribe to...
As studies show, dirty data takes a toll in undermining marketing effectiveness and profitability, yet many organizations fail to implement data-quality programs. A 2013 Marketing Data Benchmark Report by NetProspex supports these findings, showing that more than 60 percent of...
For years, email has been the go-to choice for marketers searching for the biggest bang for their buck. “Compared to traditional marketing strategies like direct mail, print advertising or trade shows, email marketing costs less and drives a higher return,”...
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